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Executive Briefing

Executive Briefing

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Published by Reuben Rail

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Published by: Reuben Rail on Apr 02, 2009
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© 2006 Andrew Papageorge and
Go 
I
nnovate! 
All rights reserved.2033 San Elijo Ave. Suite 422, Cardiff-By-The-Sea, CA 92007
800-204-0303
www.goinnovate.com
 
 This Executive Summary describes thenecessity for innovation in our highly tur-bulent, quickly changing business environ-ment and provides a basic outline of the
GoInnovate! System 
. The
GoInnovate! 
 
System 
is a
bridge 
to leadyou from where you are to where you wantto be. It mobilizes and empowers self-reliantaction in all and provides an enabling environment in which to succeed. While most business leaders agree thatinnovation is essential, surprisingly few organizations have a
system 
for innovation.Creativity and innovation may well be thefuel that drive an organization to greatness,but a system for implementing innovation isthe rocket that will take an organization tothe top. Lacking an effective system to carry it
 — 
innovation is just raw fuel left sitting unused
.
The Innovation Economy 
 Today there is a smaller gap than everbetween what we can imagine and what wecan achieve. No longer is our destiny rootedin our past. We are in the midst of a New Economy. The rules of business are being rewrittenalmost daily, threatening to leave behindthose who do not stay current. Potentialrewards, as well as risks, have never beengreater. The Innovative Economy is about new ideas, new enterprises and new economicsthat continually reshape the when, where,how and who of our business. It is not
 – 
 and never was
 – 
about dotcoms, IPOs, venture capitalists or a single industry.Nothing quite embodies the long-termpriority in business today as the need forinnovation.New technologies and products that findlarge markets are often the innovations thatget the most attention. Innovation does notnecessarily mean big budgets. Innovationcan occur daily in every facet of a business,e.g. strategy, sales, customer service, quality and technology.
Innovation is more than just this
month’s buzzword – 
 
it’s possibly the
critical difference between a business'success and its failure.
The reason is quitesimple.
Virtuous Cycle of Wealth 
Innovation is the engine that drives the
Virtuous Cycle of Growth and Wealth Creation 
. It works like this: employees design, developand launch service, product and processinnovations that deliver greater value toclients; and in turn, clients do more business with you over a longer period of time. Theircontinued business provides the financing for greater growth, profitability andshareholder value. It also funds furtherinnovation and leads to longer retention of key employees. A business will find it almost impossibleto retain or gain a competitive position in
today’s marketplace without making 
innovation a core competency. Rather thansimply reacting to change, a business mustcreate change deliberately: it must makeinnovation a
way of life.
 
A Closer Look at Innovation 
Innovation is
the implementation of a new idea that generates wealth 
. The
new idea 
does not
have to be ―original,‖ only 
new 
to yourparticular situation.
Wealth 
is defined in terms of what is
valued 
by the individual, team andorganization sponsoring the innovation.For example, growth, better bottom lineperformance, competitive advantage, bettercustomer and employee relations.
… We
believe that if a
new idea 
does not result inthe realization of greater wealth, it was justanother good idea. Not an innovation.
How do you define wealth? 
That is whatinnovation is about.
Creativity is NOT Innovation 
 Very often the word
creativity 
is usedinterchangeably with the word
innovation.
 Creativity, however, is something different.Creativity is the generation of new anduseful ideas.Creativity is the beginning point forinnovation and it is used throughout theinnovation cycle. However, on its own itdoes not guarantee wealth creation.
Scope of Innovation 
 Some innovations have only a smallimpact on the organization. Otherinnovations can transform an industry andproduce huge fortunes. We divide the scopeor degree of innovation into 3 categories:
 A. INCREMENTAL:
These are smallimprovements: more flavors, faster, slower,bigger, better, e.g. 38 flavors instead of 31.
B. BREAKTHROUGH:
 
Beyond ―new and improved‖ produces a substantial
competitive edge for a time. Examples of Breakthrough Innovations includerefrigerators, minivans and digital cameras.
C. TRANSFORMATIONAL
: A new technology that transforms the way we liveand work often creates a new industry.Gunpowder, telephones, airplanes and theInternet have changed the way we live.
Types of Innovation 
Not only do innovations vary in scope
they also vary in respect to ―what‖ in the
business they impact. The four differenttypes of innovation are:
 A. STRATEGIC
: Strategic innovationsinclude changes in direction, approaches orcompetitive positioning involving products,markets, customers, core competencies,allocation of strategic assets or the
company’s external value network.
B. STRUCTURAL
: Structural innovationsinclude the redesign of the organizationalchart, the installation of new equipment orsoftware, changes in the physical environ-
An Executive Briefing by Andrew Papageorge
Innovation is THEcompetitive advantage in
today’s marketplace
 Innovation is theimplementation of a newidea that generates wealthCreativity:Generation of new anduseful ideas
Clients doBusinessfor Longer Greater ClientValueInnovation
 
© 2006 Andrew Papageorge and
Go 
I
nnovate! 
All rights reserved.2033 San Elijo Ave. Suite 422, Cardiff-By-The-Sea, CA 92007
800-204-0303
www.goinnovate.com
 
Within the
Organizational 
 
CONTEXT,
Individuals 
 
apply theGENERATORSto guide theCYCLE of innovation intheir 
Teams 
.
 
ment and how people relate with oneanother.
C. PROCESS
: These innovations modify the way business is conducted.
D. CULTURAL
: Cultural innovations
occur when people’s
 values and/orperspectives change.
 This type of innovation is necessary to produce themost wealth from the other three.
 
What is the Scope of innovation that takes  place in your organization? Where would you like todevote more energy? What Types of innovation are most common in  your organization? Where does more attention neeto be focused? In which boxes (1
 – 
12), do you think the  greatest wealth is generated
(We believe theanswers are boxes 3, 2, and 4 in that order.)
 Is your organization working in that realm? 
A System of Innovation 
Individuals, teams and organizations canlearn, manage, enhance and even accelerateinnovation. Basic to improving thecapability to innovate is the understanding that an organization is a
system 
. There are many different types of systems, e.g. mechanical, electronic,ecological, biological and living (human). The organization is a
living 
system. As living systems, organizations are interconnected,highly interactive, constantly changing andoften self-organizing. Another characteristicof living systems is that they are open
 – 
they receive external
inputs 
and/or influence theexternal environment through their
outputs 
.
Our universe is ―held together‖ by 
systems 
. And yet ironically, most of our lives we havebeen trained to break things apart, to look atthe pieces and not the
whole 
. Or in other words, to practice
 Analytical Thinkin
in which the parts are primary and the whole issecondary. In
Systems Thinking,
the whole isprimary and the parts secondary. Analytical thinking is extremely valuableand required in certain situations. However, when we approach an organization as a
system 
, we recognize immediately the need toemploy a Total Innovation Solution to make
any major change. If we don’t, we missmany of the ―parts,‖ interrelationships and
natural laws at play that determine successor failure. A system for innovation takes allthese factors into account.Once you establish an organizationalcompetency for innovation (and it does takecommitment and time),you will generate greater wealth regardless of thefocus, e.g., a new salesprogram, a new administrative process or anew strategy.
Once the innovationsystem is in placethroughout theorganization, you can have strategic,structural, process or culturalinnovations of ANY scope: incremental,breakthrough or transformational.
What type of thinking goes on in your organization?  Are you primarily an analytical or systems thinker?  Are you utilizing a system for innovation 
?
 
GoInnovate! System 
 The
GoInnovate! System 
is the mostcomprehensive, systematic approach toinnovation that exists at this time. You can use
GoInnovate! 
to bring about asingle innovation or serve as a platform togenerate swift and continual innovationthroughout your whole organization.
GoInnovate! 
has three primary components.1.
GOINNOVATE! 
GENERATORS:
 Innovation is generated and accelerated by a
ValueSet 
and three personal competencies:
Leadership, Creativity and Collaboration 
.2.
GOINNOVATE! 
CYCLE:
Allinnovation goes through a natural cycle. Teams that understand and work within its5 phases will ultimately be more successful.3.
GOINNOVATE! 
CONTEXT:
 Internal forces within the organization havea major impact on the speed, viability andcost-effectiveness of any innovation.
Type Scope 
Incremental Breakthrough Transformational 
Strategic 1 2 3Structural 4 5 6Process 7 8 9Cultural 10 11 12
Components of the Go 
I
nnovate! 
System
1. Generators2. Cycle3. Context
System: 
  A group of interrelated andinterdependent elementsworking together towards acommon purpose
 
Go 
I
nnovate! Cycle Go 
I
nnovate! Generators Go 
I
nnovate! Context 
 
© 2006 Andrew Papageorge and
Go 
I
nnovate! 
All rights reserved.2033 San Elijo Ave. Suite 422, Cardiff-By-The-Sea, CA 92007
800-204-0303
www.goinnovate.com
 
Innovation for the most part does notjust happen. Even when it seems as thoughit did, one can see the three primary components of the
GoInnovate! System 
at work. Improving your competency in eachof the components and implementing them,as a complete system, will enhance theresults of each and every innovation
.
  The three components are presentedbelow in a linear 1-2-3 fashion. In reality,however, the
GoInnovate! System 
almost never
is implemented linearly. Rather it ―grows‖ ina more ―organic‖ manner
, feeding on andeliminating the forces impeding the
organization’s innovative efforts.
GoInnovate! System Component #1: Generators 
  There are four
GoInnovate! Generators 
:(A)
ValueSet 
, (B)
Leadership,
(C)
Creativity and 
(D)
Collaboration 
. When used correctly, theseinterdependent and dynamic competenciesproduce less costly and higher quality innovations.
 
 A. ValueSet Generator
Understanding one’s values helps toanswer the question: ―
What is important?” 
 
ValueSet 
also defines how people willbehave on a day-to-day basis.Five values comprise the
ValueSet 
thatstimulates and drives innovation:
Openness,Intention, Courage, Integrity and Calmness.What values are most prevalent in your organization? 
 Whatever
ValueSet 
exists now highly impacts your capacity to innovate. The
GoInnovate! System ValueSet 
leads tomore frequent and swift innovation.
Let’s now look at the other
Generators 
.
Leadership, Creativity and Collaboration 
are all
competencies 
. A competency consists of:attitudes, skills and knowledge. We will only 
be highlighting the ―skills‖ related to each
competency in this Summary.
B. Leadership Generator
Good
Leadership
creates a sense of easeand enjoyment around work, enriching those around us and everything we do.
One’s capability to lead grows if he or she
Introspects, Models 
and
Enables 
.Leadership demands a look within.Introspection, sometimes calledself-analysis, is the art of finding out what we are, rather than what we think we are. Asleaders, we must learn to analyze ourdesires, successes and failures, strengths and weaknesses, and good and bad tendencies,in a very objective fashion. Doing so willallow us to make ourselves more into what we ought to be. Introspection may well be a
leader’s greatest aid to self 
-progress.If we can analyze ourselves fearlessly, wecan definitely withstand the comments of others and probably learn more from them. Whatever we do that stands in the way of greater success, can be undone. The firststep is to see ourselves clearly. We are thenfreer to choose what we think and, conse-quently, how we behave.
 Modeling 
is leading by example, especially by living the values. We may know what isappropriate but not act on it.
Leadership
ismanifested by acting on our deeperawareness gained through introspection.
 Enabling 
others to perform throughdeveloping a context for innovation,assuring funding and increasing otherscapability is the third Leadership skillrequired for swift, effective and continualinnovation.
C. Creativity Generator
Everyone is creative and can become
even more creative. People’s creativity can
be accelerated and directed by more fully utilizing the skills of 
Scan, Focus and Act.Scanning 
is the practice of thinking of asmany alternatives as possible. Throughdivergent, imaginative thinking we producea wide selections of choices When we are
Focusing 
, we evaluate thealternatives generated in Scanning.Ultimately, creativity also requires
 Acting,
doing something with our best idea(s) fromthe Scan and Focus steps, e.g.: build, test,report, and research.By continually turning this Scan-Focus- Act wheel of creativity we learn faster andachieve the richest possible results.
D. Collaboration Generator
Organizations are the result of the way people think and interact. Harmony takesplace when we understand
how 
other peopleare thinking. The most innovative teamsknow each others
hearts and minds throughpracticing collaboration.Collaboration is the result of a uniqueblend of three skills:
Reflection, Inquiry and  Advocacy.
 We all possess unexamined pictures,assumptions and biases about the world andourselves that determine the choices wemake and actions we take. They are not
―bad‖ for the mo
st part. Quite the contrary: we need them to function. The problem isthat most of them are unconscious
 – 
we arenot aware that they are influencing ourunderstanding and actions.
Reflection 
is theart of observing our own thinking so we canchange these patterns if we choose to.
GoInnovate! Generators 
ValueSet, Openness, Courage, Integrity and Calmness
Competencies
Leadership 
 
Creativity 
 
Collaboration 
 
Model Scan ReflectEnable Focus InquireIntrospect Go Advocate
Creativity: 
 Generating new anduseful ideas
Collaboration: 
 Working together inharmony
Leadership: 
Expanding people’s
capacity to innovate

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