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Dissertation Report

Dissertation Report

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Published by vandana chandra

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Published by: vandana chandra on Apr 02, 2009
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11/27/2010

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Fast MovingFast
 
Moving ConsumerConsumer GoodsGoods(FMCG)
 
(FMCG)
1
 
Dissertation Report On
Buying Behavior of FMCG Products
Submitted To:Submitted By:Prof. R.P.SinghVandana ChandraDirector (ABS) MBA(Agri-Business)AMITY UniversityAMITY UniversityLucknow CampusLucknow CampusUnder the supervision of:Mr. Ashish Chandra
2
 
Faculty Guide (ABS)AMITY UniversityLucknow Campus
Acknowledgement
I consider my proud privilege to express deep sense of gratitude to
Prof. R.P.Singh
for his admirable and valuableguidance, keen interest, encouragement and constructivesuggestions during the course of the project.
 
I would also like to express my hearty gratitudeto my faculty guides,
Dr. Arun Bhadauria
and
Mr. AshishChandra
of Amity University, Lucknow for their valuableguidance and sincere cooperation, which helped me incompleting this summer project.I would also like to thank my mother
Mrs. Usha Rani
and my father
Mr. Ramesh Chandra
, for their inspirationand moral support received in completing this work.Last, but not the least, I sincerely thank all themembers of 
my department
for their immense support andassistance extended during the course of this project and inmaking it a valuable experience.
Vandana ChandraMBA (Agri - Business)IV
th
Semester
3

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