Content analysis in communication research
*Dr Amit k Singh**Mili Singh
Study of communication as subject is new in comparison to othersubject of social sciences and natural sciences. The study of communication is generally branched under social sciences. Sothe methods of communication research are adopted from socialresearch. Communications research undertakes the scientificstudy of communication process. It is objective, deterministic andparsimonious. The study of communication is multidisciplinary soits research method can be also adopted from behavioral science,natural science and management keeping its root with socialsciences. Media is emerging as industry and its products areavailable with the price tag attached with them and its audienceas market leading to the use of market research methods formedia studies. In short communication research adopted itsmethods from various disciplines.
Areas of communication research
- communication researchdeals with the study of communication process so it workingareas are “the elements of communication process”.
Sender /communicator /source research
Message /text research
Channel/media research4.Receiver/ audience research5.Effect Research The above macro elements of communication process provide thewide area for research. These macro elements are analyzed inmicro elements which provide selected field for communicationstudies. Berlo’s SMCR model analyzed these macro element inmicro elements.
1. Source/communicator research
- source has been analyzedas