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BSR.vol.1 Iss.1 .Martinez.hernandez.sna.Fashion.cities

BSR.vol.1 Iss.1 .Martinez.hernandez.sna.Fashion.cities

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ARTICLE ABSTRACT Our paper aims to apply a non-conventional Social Network Analysis to a network generated from an initial sorting of data with mere order. The aim is to test whether and how one relationship set "conveniently" generated by the ranking is able to provide a coherent system of interactions with possible practical and theoretical utility. We consider a system of city distributions where we focus on “Ranking-Based Ties” social networks, considering a system of
"objects" of the same class that would be able to interact. The objects in question are ordered according to their "performance" in a particular ranking. According to a survey developed by Global Language Monitor, there is a ranked number for every capital that could be considered important among the world’s most fashionable cities. Using the rank of scoring average we construct a fashion cities network in order to analyze the dynamics and the topology of the system following a gradual process of clustering or densification of relationships consistent with key network statistics analysis. Keywords: Fashion cities, Fashion Capitals, Social Networks, SNA, Ranking-based Ties, System of cities
ARTICLE ABSTRACT Our paper aims to apply a non-conventional Social Network Analysis to a network generated from an initial sorting of data with mere order. The aim is to test whether and how one relationship set "conveniently" generated by the ranking is able to provide a coherent system of interactions with possible practical and theoretical utility. We consider a system of city distributions where we focus on “Ranking-Based Ties” social networks, considering a system of
"objects" of the same class that would be able to interact. The objects in question are ordered according to their "performance" in a particular ranking. According to a survey developed by Global Language Monitor, there is a ranked number for every capital that could be considered important among the world’s most fashionable cities. Using the rank of scoring average we construct a fashion cities network in order to analyze the dynamics and the topology of the system following a gradual process of clustering or densification of relationships consistent with key network statistics analysis. Keywords: Fashion cities, Fashion Capitals, Social Networks, SNA, Ranking-based Ties, System of cities

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www.business-systems-review.org
Business Systems Review
 
ISSN:
2280-3866
 
Volume 1 – Issue 1
 
This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/
 
225
“Ranking-based Ties” Social Networks.An illustration based on a system of FashionCapital Cities in the world
Ignacio Martínez de Lejarza
 Associate Professor of Applied Economics. Faculty of Economics, University of Valencia, Spain.e-mail: mlejarza@uv.es. Corresponding author 
José Rodolfo Hernández-Carrión
 Associate Professor of Applied Economics. Faculty of Economics, University of Valencia, Spain.e-mail:
 
rodolfo.hernandez@uv.es.
Presented at the First Business Systems Laboratory Discussion Meeting – 10-11 September 2012 – University of Palermo - Italy / revised November3 / accepted November 13 / published online November 14, 2012. DOI: 10.7350/BSR.A16.2012 – URL: http://dx.medra.org/10.7350/BSR.A16.2012
ABSTRACT
Our paper aims to apply a non-conventional Social Network Analysis to a network generated  from an initial sorting of data with mere order. The aim is to test whether and how onerelationship set "conveniently" generated by the ranking is able to provide a coherent system of interactions with possible practical and theoretical utility. We consider a system of citydistributions where we focus on “Ranking-Based Ties” social networks, considering a system of "objects" of the same class that would be able to interact. The objects in question are ordered according to their "performance" in a particular ranking. According to a survey developed byGlobal Language Monitor, there is a ranked number for every capital that could be considered important among the world’s most fashionable cities. Using the rank of scoring average weconstruct a fashion cities network in order to analyze the dynamics and the topology of thesystem following a gradual process of clustering or densification of relationships consistent withkey network statistics analysis.
 Keywords:
Fashion cities, Fashion Capitals, Social Networks, SNA, Ranking-based Ties, Systemof cities.
1.
 
INTRODUCTION
Our purpose is to offer the beginnings of a new line of inquiry into social networks, to apply asocial network analysis to the core group of global fashion cities. The question motivating ourinquiry is whether and how social network effects have spillovers and connect each other; we aregoing to consider a system of cities distribution where we focus on “Ranking-based ties” socialnetworks.In our paper we would start a discussion which is still “ongoing”. We consider a system of “objects” of the same class that would be able to interact. The objects in question are ordered
 
 
 Business Systems Review, ISSN: 2280-3866 
 
Volume 1, Issue 1, 2012
This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/
 
226
according to their “performance” in a particular ranking. That “performance” will be, ultimatelyand therefore this ranking, which is cause-effect and reason-consequence, the root of allrelationships that would exist among them.These relationships are realized through mechanisms such as competition, imitation, leadership,monitoring, differentiation, etc. These are mechanisms all of which can be at least partiallydriven by this ranking.Let be S=< E,
> an ordered system with a set of individual E, E={e
1
,e
2
,…,e
n
} and a totallyorder relationship
 
with the usual properties, that means being reflexive, anti-symmetric andtransitive .Over this structure we consider the ranking function R as a map from the set E to the Real Space,R : R: E
/ R(e
i
) = R
i
with:
i : R
i
 
Q
being
 
Q,
 
the Set of rational numbers,R
i
>R
 j
e
i
precedes e
 j
by the order
 
,
max{ R
i
}
N and min { R
i
}
0On such structures may induce a binary relation between each two of the elements E, so that bothlink according to some criterion consistent with the relationship.The ultimate goal and purpose of our work is to see whether it is possible to extract a set of viewable and analyzable interactions with SNA resources, from a initial sort of order, so as tofacilitate research in areas where it is conceivable that this order relation is capable of generatinginteractive behaviors of interest. Several examples of these situations could be the following: thepresence of various firms in the same market segment; the competition between electioncandidates; competition between countries, regions, or even companies in the market of aproduct; organization of events; and supremacy at commercial, sports, economic or militaryenvironment.This will be the goal in the case study in which we get a binary relationship that grows withsome measure of the discrepancy between the two orders of the two elements of E considered,and it is also growing with some measure of relevance or importance of both.We want to analyze a particular case, the relationships of influence among fashion cities orcapitals (The Global Fashion Capitals). We get a triennial ranking from The Global LanguageMonitor (GLM) which is an Austin, Texas-based company that collectively documents, analyzesand tracks trends (
www.languagemonitor.com
and
en.wikipedia.org/wiki/Fashion_capital
).From these raw data we would establish different relationships meaning competitiveness,gravitation, emulation, imitation, differentiation, leadership, servility, etc. We want to check if these relationships that determine the ranking can be useful to explain which fashion-citynetwork works from a linkage perspective. We assume as work methodology that ranking andnetwork relationships mutually define, or codetermine, each other.Any ranking is based on the best-worst performance of individuals or nodes on a set of values,traits, attributes, variables, etc. Furthermore consideration of dynamics or structure interactions(at a given time) of the system comprising the set of individuals would let us to consider a quitedifferent set of relationships among those individuals who in one way or another are induced orhave been the cause of this sort.
 
 
 Business Systems Review, ISSN: 2280-3866 
 
Volume 1, Issue 1, 2012
This work is licensed under the Creative Commons Attribution 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/3.0/
 
227
In our paper we approach this relationship by using the conceptual and methodological apparatusof Social Network Analysis (SNA). According to SNA standpoint methodology, ties amongindividuals induced by a ranking may be:
 
Uni-directional or bidirectional (Oriented-Not oriented)
 
Valued or not valuedFigure 1 shows an outline:
Figure 1: Typology of Networks
On the other hand if we consider the case valued and the strength associated with the links andhow can depend (be caused / or cause) of the organization and ranking of the relative positionbetween nodes (individuals), there would be a lot of possibilities that are summarized and shownin Table 1.Therefore, following that line, in one-directional ranked-based network, the ties between twonodes reach values from the best to the worst one (B-W) or in the reverse direction (W-B).Moreover, considering the strength of valued ties, the relevance of each node should play animportant role that we still have not developed.The current state of our research does not allow consideration of all cases and we only haveexplored some of these possibilities in the case of Fashion Cities. We have considered theclassification as given, and not lose sight of that once obtained some results, perhaps it might beinteresting to compare them with empirical studies that present data from the fashion industryitself, its agents and professionals, through objective economic indicators and statements of professional opinion.

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