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Business901
Product Marketing
Lean Marketing
Lean your Ma
rketing
with Marketing Plan Pro
Business901
Product Marketing
Lean Marketing
De f i n e ( Ma p
Current State)
Me a s u r e
( L e a n Me t r i c s )
Expl or e
( Va l u e S t r e a m)
De v e l o p ( Ma p
Future State)
I mp l e me n t
( Ka i z a n )
Business901
Product Marketing
Lean Marketing
What if your marketing was based on these principles?

1. Deliver what the customer really needs or wants?
2. Which marketing creates value and which creates waste?
3. How can your marketing flow with little interruptions?
4. How will your marketing be balanced?
5. What processes will you institute to achieve future state?

Now think about this, what is your customer looking for?

1. Solving their problem. 2. Not wasting their time. 3. Simple Solutions

1. Get them what they want.
2. Where they want it.
3. When they want it.

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