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April Sports Social Report

April Sports Social Report

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Published by Scott Bell
April sports social media report
April sports social media report

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Published by: Scott Bell on May 01, 2013
Copyright:Attribution Non-commercial

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05/01/2013

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April Sports Social Report
Facebook, Twitter accounts both see impressive growth in April
-- SportsDayDFW Facebook total likes increased by
15.7%
for April, a gain of morethan 500 total likes.-- SportsDay's Dallas Cowboys Fan Central total likes increased by
21.9%
for April, again of just shy of 500 total likes.-- SportsDayDFW Twitter account total follows increased by
8%
for April, a gain of more than 400 new followers.End of March likesEnd of April likesSportsDay Facebook3,323
3,845SportsDay Cowboys Central2,1482,619
 Day-by-day like (blue) and unlike (green) charting for the SportsDay Facebook account (LEFT) and Cowboys Fan Central (RIGHT).
End of March followersEnd of A
 
 pril followers
SportsDay Twitter5,0255,426
 April Twitter growth, @SportsDayDFW. April 1: 5,025. April 30: 5,426.
 
Why the growth -- Facebook 
-- Increased emphasis on creative posting, most notably the use of memes.-- SportsDay shattered 2013 numbers across all DMN accounts on three key metrics:
Reach:
More than a
1,616%
increase, reaching
a quarter million
more people on asingle post than the previous January-March high on the Dallasnews flagship account.ItemReachJosh Hamilton dugout meme (SD)
272,150
Jerry Jones/Spongebob meme (Cowboys)
209,024
Tony Romo birthday wish request (SD)
76,734Josh Hamilton/Yu Darvish meme (SD)76,192
 January-March top reach item on Dallasnews account: 15,856 (March 27)
Engaged users:
More than a
680%
increase, with
15,000
more engaged users on a single post thanthe previous January-March high on the Dallasnews flagship account.ItemEngaged usersJosh Hamilton dugout meme (SD)
17,521Jerry Jones/Spongebob meme(Cowboys)11,256
 January-March top engaged users item on Dallasnews account: 2,244 (February 25)
Talking about this:
More than a
567%
increase, with
8,900
more people "talking about" (i.e.commenting or liking) a single post than the previous January-March high on theDallasnews flagship account.ItemPeople talking about thisJosh Hamilton dugout meme (SD)
10,546Jerry Jones/Spongebob meme(Cowboys)6,568
 January-March top “talking about this” item on Dallasnews account: 1,580 (January25)
 
Why the growth -- Twitter 
-- Increased emphasis on using HootSuite scheduled posts and in increasing the quality of Tweets (tagging authors, using hashtags, shortening links, using photos, etc).
THEN:NOW:

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