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Table Of Contents

BAB 1 KAJIAN PERILAKU KONSUMEN
Tabel 1. Tingkatan unit Analisis Perilaku Konsumen
1. The Howard and Sheth Model of Buyer Behavior
Bagan 4a The Howard and Sheth Model of Buyer Behavior
Bagan 4b The Howard and Sheth Model of Buyer Behavior
2. Model Perilaku Konsumen Industri dari Sheth
Bagan 5 Model Perilaku Konsumen Industri dari Sheth
4. Model Perilaku Konsumen dari Kerby
Bagan 7 Model Perilaku Konsumen dari Kerby
5. Model Perilaku Konsumen dari Francesco Nicosia
Bagan 8 Model Perilaku Konsumen dari Francesco Nicosia
Pemaparan
Perhatian
Pemahaman
Penerimaan
Bagan 15 Hubungan Antar Sistem Memori
Pengetahuan Produk
Tabel 3. Tingkatan Pengetahuan Produk
Tabel 4. Contoh Tingkat Pengetahuan Produk
Rantai Arti-Akhir Pengetahuan Produk
Bagan 16 Rantai Arti-Akhir Pengetahuan Produk
Keterlibatan Produk
Bagan 18 Konsep Keterlibatan
Bagan 19 Tingkat Keterlibatan dan Pengetahuan Produk
Kebutuhan Konsumen
Bagan 21 Model ABC
Bagan 22 Hubungan Sikap Terhadap Obyek dan Tindakan
Bagan 24 Metode Sikap Terhadap Maksud Berperilaku
Bagan 25 Metode Sikap Terhadap Maksud Berperilaku
Tabel 5. Dimensi Gaya Hidup
Bagan 26 Linking Products to Lifestyes
Bagan 27 VALSTM Framework
BAB 5 LINGKUNGAN SOSIAL MAKRO
Tabel 6. Lima karakteristik situasi konsumen
BAB 6 LINGKUNGAN SOSIAL MIKRO
Tabel 7. Efek Dari Dimensi Publik-Pribadi dan Mewah- kebutuhan
BAB 7 LINGKUNGAN FISIK KONSUMEN
BAB 8 TINDAKAN KONSUMEN
Bagan 29 Urutan kejadian kognitif dalam proses pembelian
Bagan 30a Tahapan proses pembelian
Bagan 30b Tahapan proses pembelian
Kontak Informasi
Akses Dana
Kontak Toko
Kontak Produk
Transaksi
Konsumsi
Komunikasi
Tabel 8. Klasifikasi loyalitas merek berdasarkan metode proporsi pembelian
DAFTAR PUSTAKA
INDEKS
BIOGRAFI PENULIS
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PERILAKU-KONSUMEN

PERILAKU-KONSUMEN

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Published by resmawa

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Published by: resmawa on May 02, 2013
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05/02/2013

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