Professional Documents
Culture Documents
PROJECT REPORT
ON
1
CERTIFICATE
……...
Ms. Poonam Chawla
(PROJECT GUIDE)
2
Acknowledgement
I would like to thanks Dr. N.K Kakkar (Director) who has been a constant
source of inspiration and my special thanks to Ms. Poonam Chawla (project
guide from the institute) for her extensive guidance, cooperation and
support.
Finally, I wish to express my gratitude to all those who have in one way or
other helped me in the successful completion of my project report.
SACHIN SINGAL
3
TABLE OF CONTENTS
4
Chapter-2 Research Methodology
2.1 Statement of the Problem 46
2.2 Research Design 46
2.3 Methodology 47
2.4 Sampling Techniques used 47
2.5 Selection of Sample Size 48
2.6 Data Collection 48
2.7 Statistical Tools Used 49
2.8 Limitations of the Study 49
Bibliography 70
5
EXECUTIVE SUMMARY
Chapter 1 includes the introduction of the company wherein I told about the
Objectives of the study and profile of the ICICI Prudential.
Chapter 3 includes the Data analysis and Findings wherein I have analyze
the data collected from the Questionnaire.
6
INTRODUCTION
7
Customer Satisfaction
What is customer satisfaction?
Customer satisfaction refers to how satisfied customers are with the products
or services they receive from a particular agency. The level of satisfaction is
determined not only by the quality and type of customer experience but also
by the customer’s expectations.
Why is it important?
• Meeting the needs of the customer is the underlying rationale for the
existence of community service organizations. Customers have a right
to quality services that deliver outcomes.
• Organizations that strive beyond minimum standards and exceed the
expectations of their customers are likely to be leaders in their sector.
• Customers are recognized as key partners in shaping service
development and assessing quality of service delivery.
8
The process for measuring customer satisfaction and obtaining feedback on
organizational performance are valuable tools for quality and continuous
service improvement.
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Overview of the Industry
The insurance industry provides protection against financial losses resulting
from a variety of perils. By purchasing insurance policies, individuals and
businesses can receive reimbursement for losses due to car accidents, theft
of property, and fire and storm damage; medical expenses; and loss of
income due to disability or death.
Insurance carriers assume the risk associated with annuities and insurance
policies and assign premiums to be paid for the policies. In the policy, the
carrier states the length and conditions of the agreement, exactly which
losses it will provide compensation for, and how much will be awarded. The
premium charged for the policy is based primarily on the amount to be
awarded in case of loss, as well as the likelihood that the insurance carrier
will actually have to pay. In order to be able to compensate policyholders for
their losses, insurance companies invest the money they receive in
premiums, building up a portfolio of financial assets and income-producing
real estate which can then be used to pay off any future claims that may be
brought. There are two basic types of insurance carriers: direct and
reinsurance. Direct carriers are responsible for the initial underwriting of
insurance policies and annuities, while reinsurance carriers assume all or
part of the risk associated with the existing insurance policies originally
underwritten by other insurance carriers.
10
injury or illness, and health insurance pays the expenses resulting from
accidents and illness. An annuity (a contract or a group of contracts that
furnishes a periodic income at regular intervals for a specified period)
provides a steady income during retirement for the remainder of one’s life.
Property-casualty insurance protects against loss or damage to property
resulting from hazards such as fire, theft, and natural disasters. Liability
insurance shields policyholders from financial responsibility for injuries to
others or for damage to other people’s property. Most policies, such as
automobile and homeowner’s insurance, combine both property-casualty
and liability coverage. Companies that underwrite this kind of insurance are
called property-casualty carriers.
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The Insurance Regulatory and Development Authority (IRDA)
12
OBJECTIVES OF THE STUDY
13
COMPANY PROFILE
14
About ICICI BANK:
ICICI Bank is India's second-largest bank with total assets of Rs. 3,997.95
billion (US$ 100 billion) at March 31, 2008 and profit after tax of Rs. 41.58
billion for the year ended March 31, 2008. ICICI Bank is second amongst all
the companies listed on the Indian stock exchanges in terms of free float
market capitalisation*. The Bank has a network of about 1,308 branches and
3,950 ATMs in India and presence in 18 countries. ICICI Bank offers a wide
range of banking products and financial services to corporate and retail
customers through a variety of delivery channels and through its specialised
subsidiaries and affiliates in the areas of investment banking, life and non-
life insurance, venture capital and asset management. The Bank currently
has subsidiaries in the United Kingdom, Russia and Canada, branches in
United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai
International Finance Centre and representative offices in United Arab
Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and
Indonesia. Our UK subsidiary has established branches in Belgium and
Germany.
ICICI Bank's equity shares are listed in India on Bombay Stock Exchange
and the National Stock Exchange of India Limited and its American
Depositary Receipts (ADRs) are listed on the New York Stock Exchange
(NYSE).
15
ICICI Prudential Life Insurance
Overview
ICICI Prudential Life Insurance Company is a joint venture between ICICI
Bank - one of India's foremost financial services companies-and Prudential
plc - a leading international financial services group headquartered in the
United Kingdom. Total capital infusion stands at Rs. 42.72 billion, with
ICICI Bank holding a stake of 74% and Prudential plc holding 26%.
ICICI Prudential is the first life insurer in India to receive a National Insurer
Financial Strength rating of AAA (Ind) from Fitch ratings. For three years in
a row, ICICI Prudential has been voted as India's Most Trusted Private Life
Insurer, by The Economic Times - AC Nielsen ORG Marg survey of 'Most
Trusted Brands'. As we grow our distribution, product range and customer
base, we continue to tirelessly uphold our commitment to deliver world-
class financial solutions to customers all over India.
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The ICICI Prudential Edge
The ICICI Prudential edge comes from our commitment to our customers, in
all that we do - be it product development, distribution, the sales process or
servicing. Here's a peek into what makes us leaders.
2. Having the right products is the first step, but it's equally important to
ensure that our customers can access them easily and quickly. To this end,
ICICI Prudential has an advisor base across the length and breadth of the
country, and also partners with leading banks, corporate agents and brokers
to distribute our products .
3. Robust risk management and underwriting practices form the core of our
business. With clear guidelines in place, we ensure equitable costing of risks,
and thereby ensure a smooth and hassle-free claims process.
5. Last but definitely not the least, our 28,000 plus strong team is given the
opportunity to learn and grow, every day in a multitude of ways. We believe
this keeps them engaged and enthusiastic, so that they can deliver on our
promise to cover you, at every step in life.
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Vision & Values
Our vision:-
To be the dominant Life, Health and Pensions player built on trust by world-
class people and service.
Our values:-
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Every member of the ICICI Prudential team is committed to 5 core values:
Integrity, Customer First, Boundaryless, Ownership, and Passion. These
values shine forth in all we do, and have become the keystones of our
success.
Promoters
ICICI BANK
ICICI Bank (NYSE:IBN) is India's second largest bank and largest private
sector bank with over 50 years of financial experience and with assets of Rs.
1812.27 billion as on 30th June, 2005. ICICI Bank offers a wide range of
banking products and financial services to corporate and retail customers
through a variety of delivery channels and through its specialized
subsidiaries and affiliates in the areas of investment banking, life and non-
life insurance, venture capital and asset management. ICICI Bank is a
leading player in the retail banking market and has over 13 million retail
customer accounts. The Bank has a network of over 570 branches and
extension counters, and 2,000 ATMs.
Prudential Plc
Established in London in 1848, Prudential plc, through its businesses in the
UK and Europe, the US and Asia, provides retail financial services products
and services to more than 16 million customers, policyholders and unit
holders worldwide. As of June 30, 2004, the company had over US$300
billion in funds under management. Prudential has brought to market an
integrated range of financial services products that now includes life
assurance, pensions, mutual funds, banking, investment management and
general insurance. In Asia, Prudential is the leading European life insurance
company with a vast network of 24 life and mutual fund operations in
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twelve countries - China, Hong Kong, India, Indonesia, Japan, Korea,
Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
Fact Sheet
The Company
ICICI Prudential Life's capital stands at Rs. 42.72 billion (as of June 30,
2008) with ICICI Bank and Prudential plc holding 74% and 26% stake
respectively. For the quarter ended June 30, 2008, the company garnered
Retail Weighted New Business Premium of Rs. 1,174 crores as against Rs
810 crores for the quarter ended June 30, 2007, thereby posting a growth of
45% and has underwritten over 6 lakh policies over this period. The
company has assets held over Rs. 30,600 crore as on August 31, 2008.
ICICI Prudential Life is also the only private life insurer in India to receive a
National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings.
The AAA (Ind) rating is the highest rating, and is a clear assurance of ICICI
Prudential's ability to meet its obligations to customers at the time of
maturity or claims.
For the past seven years, ICICI Prudential Life has retained its leadership
position in the life insurance industry with a wide range of flexible products
that meet the needs of the Indian customer at every step in life.
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Distribution
ICICI Prudential Life has one of the largest distribution networks amongst
private life insurers in India. It has a strong presence across India with over
2000 branches (including 1,095 micro-offices) and an advisor base of over
261,000 (as on August 31, 2008).
The company has 24 banc assurance partners having tie-ups with ICICI
Bank, Bank of India, South Indian Bank, Shamrao Vitthal Co-Op Bank,
Jalgaon Peoples Co-op Bank, Ernakulam District Co-op Bank, Idukki
District Co-op Bank, Ratnagiri Sindhudurg Gramin Bank, Solapur Gramin
Bank, Wainganga Kshetriya Gramin Bank, Aryawart Gramin Bank,
Jharkhand Gramin Bank, Narmada Malwa Gramin Bank, Baitarani Gramya
Bank, Ratnagiri District Central Co-op Bank, Seva Vikas Co-op Bank,
Sangli Urban Co-Operative Bank, Baramati Co-operative Bank, Ballia
Kshetriya Co-Operative Bank, The Haryana State Co-Operative Bank,
Renuka Nagrik Sahakari Bank, Amanath Co-Operative Bank, Arvind
Sahakari Bank, Bhandara Urban Co Operative Bank
SALES DISTRIBUTION
Tied Agency
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large number of partners, B & A has emerged as a vital component of the
company’s sales and distribution strategy, contributing to approximately one
third of company’s total business. The business philosophy at B&A is to
leverage distribution synergies with our partners and add value to its
customers as well as the partners. Flexibility, adaptation and experimenting
with new ideas are the hallmarks of this channel.
ICICI Bank
ICICI Bank Limited (NYSE:IBN) is India's largest private sector bank and
the second largest bank in the country, with consolidated total assets of $1 1
2.6 billion as of June 30 , 2008. ICICI Bank’s subsidiaries include India’s
leading private sector insurance companies and among its largest securities
brokerage firms, mutual funds and private equity firms. ICICI Bank’s
presence currently spans 19 countries, including India.
Management Profile
Board of Directors
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Mr. K.V. Kamath, Chairman
Ms. Chanda Kochhar, Director
Mr. Barry Stowe, Director
Mr. H.T. Phong, Director
Prof. Marti G. Subrahmanyam, Director
Mr. Mahesh Prasad Modi, Director
Ms. Rama Bijapurkar, Director
Mr. Keki Dadiseth, Director
Ms. Shikha Sharma, Managing Director
Mr. N.S. Kannan, Executive Director
Mr. Bhargav Dasgupta, Executive Director
Management Team
Brand Values
Market Research reveals that the values people associate with ICICI
Prudential are, indeed, those that the company hopes to project: lifelong
protection and value for money. The core value is protecting your loved
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ones, throughout life’s ups and downs. It is a powerful proposition; one,
which ICICI Prudential, is taking into the market place.
Achievements
ICICI Prudential closed the financial year ended march 31, 2004 with a total
received premium income of Rs. 9.9 billion; up 135% last years total
premium income of Rs.4.20 billion. New business premium income shows a
106% growth at Rs. 7.5 billion, driven mainly by the company’s range of
unique unit-linked policies and pension plans. The company’s retail market
share amongst private companies stood at 36%, making it clear leader in the
segment. To add to its achievements, in the year 2003/04 it was adjudged
Most Trusted Private Life Insurer (Economic Times ‘Most Trusted Brand
Survey’ by ACNeilsen ORG-MARG). It was also conferred the ‘Outlook
Money-Best Life Insurer’ award for the second year running. The company
is also proud to have won Silver at EFFIES 2003 for its ‘Retire from work,
not life’ campaign. Notably, ICICI Prudential was also short-listed to the
final round for its ‘Sindoor campaign in EFFIES 2002.
In Keeping with its belief that a happy customer is the best endorsement,
ICICI Prudential has embraced the ‘SIX SIGMA’ approach to quality, an
exercise that begins and ends with the customer from capturing his voice to
measuring and responding to his experiences. This initiative is currently
helping the company improve processes, turnaround times and customer
satisfaction levels. Another Novel introduction is the ICICI Prudential
Lifestyle Rewards Club, India’s first rewards programme for Life Advisors;
it allows ICICI Prudential Advisors to redeem points for items ranging from
kitchenware to gold, white goods, and even international holidays.
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PRODUCT/SERVICES PROFILE
LifeTime Gold is a unit-linked plan that offers customers the flexibility and
control to customize the policy to meet the changing needs at different life
stages. It offers 7 fund options - Preserver, Protector, Balancer, Flexi
Balanced Multiplier, R.I.C.H and Flexi Growth.
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Premier Life Gold is a limited premium paying plan specially structured for
long-term wealth creation.
LifeStage Assure a unit linked insurance plan that provide upto 450 % of
first year premium guarantee on maturity, with the additional advantage of a
lifecycle based portfolio strategy that allocates the investor’s money across
various asset classes based on his life stage and risk appetite.
Protection Solutions
Education Solutions
Retirement Solutions
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LifeTime Super Pension is a regular premium unit linked pension plan that
helps one accumulate over the long term and offers 5 annuity options (life
annuity, life annuity with return of purchase price, joint life last survivor
annuity with return of purchase price, life annuity guaranteed for 5, 10 and
15 years & for life thereafter, joint life, last survivor annuity without return
of purchase price) at the time of retirement.
Health Solutions
Cancer Care: is a regular premium plan that pays cash benefit on the
diagnosis as well as at different stages in the treatment of various cancer
conditions.
Cancer Care Plus: is a wellness plan that includes all the benefits of Cancer
Care and also provides an additional benefit of free periodical cancer
screenings.
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Diabetes Care: Diabetes Care is a unique critical illness product specially
developed for individuals with Type 2 diabetes and pre-diabetes. It makes
payments on diagnosis on any of 6 diabetes related critical illnesses, and
also offers a coordinated care approach to managing the condition. Diabetes
Care Plus also offers life cover.
ICICI Prudential Life also offers Group Insurance Solutions for companies
seeking to enhance benefits to their employees.
• Group Gratuity Plan: ICICI Prudential Life's group gratuity plan helps
employers fund their statutory gratuity obligation in a scientific manner and
also avail of tax benefits as applicable to approved gratuity funds.
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developed a suite of annuity products that not only give you an income for
life but also provide you options to match your needs. In addition to the
annuities offered to existing superannuation customers, we offer immediate
annuities to superannuation funds not managed by us.
• Group Term Plan: ICICI Prudential Life's flexible group term solution
helps provide an affordable cover to members of a group. The cover could
be uniform or based on designation/rank or a multiple of salary. The benefit
under the policy is paid to the beneficiary nominated by the member on
his/her death.
ICICI Prudential Life offers flexible riders, which can be added to the basic
policy at a marginal cost, depending on the specific needs of the customer.
Critical Illness Benefit: protects the insured against financial loss in the
event of 9 specified critical illnesses. Benefits are payable to the insured for
medical expenses prior to death.
Income benefit rider: In case of death of the life assured during the term of
the policy, 10% of the sum assured is paid annually to the nominee on each
policy anniversary till the maturity of the rider.
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Stages in Policy Issuance
1) Proposal
A Proposal Stage is the First stage before the policy is issued at COPS. At
this stage, the application form is received by COPS, but it is pending for
issuance due to further clarifications required from the customer.
2) Login
A proposal which is complete i.e., duly filled with all necessary documents
attached to it & accepted by the Branch ops, is called a Login
3) Reject
An Application gets rejected at the Branch Ops level due to necessary details
not filled in the form or necessary documents not submitted is a Reject. It is
then sent back to the Advisor for completion.
4) Issuance
5) Decline Status
When a customer refuses to take a policy post login but before Issuance is
called a Decline
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6) Cancellation
7) Lapse
8) Free look
Post issuance of the policy, the policyholder has the option to turn down the
policy within 15 days from the date of issuance. This period of 15 days is
called Free look Period.
9) Surrender:
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COMPARATIVE STUDY
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ON THE BASIS OF SURVIVAL BENEFIT:
LIFE TIME-
Value of unit three years onward.
BIMA PLUS-
Bid value of the funds units along with maturity bonus at 5% of sum assured.
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Balanced, secured and risk.
34
LIFE TIME-
Value of units three years onwards.
LIFE MAKER-
Value of units.
35
Available
LIFE MAKER-
Available in the last policy year.
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LIFE TIME-
Value of units third year onwards.
LINKED-
Value of units.
37
Maximiser, balancer, protector and preserver.
LINKED-
Five fund option-balancer, defensive managed safe managed, liquid and growth.
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ON THE BASIS OF SURVIVAL BENEFIT:
LIFE TIME PENSION-2-
Unit value to purchase an annuity.
JEEVAN NIDHI-
Sum assured+gurantee additions+terminal bonus.
39
Not available.
JEEVAN NIDHI-
Not available.
SWOT ANALYSIS
40
STRENGTHS:
i. ICICI Prudential is the largest private player in
India, with a market share of around 36%
amongst the private players
ii. ICICI Prudential has deposited a paid up capital
of Rs 925 crore with IRDA caution deposit, the
highest among all the life insurance company in
India where as LIC has deposited Rs 60 crore so
far.
iii. ICICI Prudential is the first life insurance
company to offer ECS debit facility.
iv. ICICI Prudential is the first company to
introduce unit link life insurance and pension
products. Presently the maximum numbers of
ranges are under ULIP life insurance, investment
as well as pension plan.
v. Products
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• Flexibility to switch your fund value at your own discretion
four times a year viz. maximizer, protector, balancer, preserver.
• Greater transparency-policy holder knows what is happening
to his money and where the company has invested his money.
• Liquidity options-you can make complete or partial
withdrawals any time after 3 years.
• Life insurance plans are eligible for deduction under sec 80.
WEAKNESSES:
42
• Mortality, management and administrative
charges are sky scrapping as compared to
its competitors.
OPPORTUNITIES
43
• Preserver funds look good due to comfortable
liquidity in the economy and there is little
chance hike in short-term rate by RBI.
• Finance minister unveiled a budget favoring
consumer spending, boosting demand and
therefore higher economic growth.
THREATS
44
• Past performance of these plans is not
indicative of the future performance of the
plan.
• The sum invested in the funds is subject to
market risks and there can be no assurance
that the objective of plan will be achieved.
• All benefits payable under the policy are
subject to tax laws and other financial
enactment, as they exist from time to time.
45
Research Methodology
Statement Of Problem:
46
Research Design:
METHODOLOGY
47
Framing of questionnaire keeping objectives in mind (considering the
objectives)
Analysis of feedback
For the survey, a sample size of 50 has been taken into consideration.
1. Primary data
2. Secondary data
1) PRIMARY DATA:
48
Questionnaire: Primary data was collected by preparing questionnaire
for customers. The questionnaire was filled through telephonic research.
2) SECONDARY DATA:
Secondary data will consist of different literatures like books which are
published, articles, internet , the company manuals and websites of
company- www.iciciprulife.com.
The main statistical tools used for the collection and analyses of data in this
project are:
• Questionnaire
• Pie Charts
• Bar Diagrams
Limitations of study
49
• Time and cost constraints were also there.
• Chances of some biasness could not be eliminated.
• A Samples size of fifty has been use due to time limitations.
• A majority of respondents show lack of cooperation and are biased
towards their own opinions.
50
Data Analysis & Findings
Data Analysis
Yes 31 62%
No 19 38%
Total 50 100%
51
No. of Respondents
19
Yes
No
31
ANALYSIS:
Yes 41 82%
No 9 18%
Total 50 100%
52
No. of Respondents
Yes
No
41
ANALYSIS:
LIC 24 48%
ICICI 7 14%
HDFC 5 10%
Birla Sun Life 4 8%
Bajaj Allianz 4 8%
53
Others 6 12%
Total 50 100%
0.6
0.5
0.4
Share in %
0.3
0.2
0.1
0
LIC ICICI HDFC Birla Sun Bajaj Others
Allianz
Insurance companies
ANALYSIS:
Yes 30 60%
No 12 24%
Can’t Say 8 16%
54
Total 50 100%
No. of Respondents
Yes
No
12 Can't Say
30
ANALYSIS:
55
25
No. of Respondents
20
15
Series1
10 20
16 14
5
s
fit
ng
rit
ne
i
cu
av
Be
Se
t/S
x
Ta
en
m
st
ve
In
ANALYSIS:
Q6. Does this policy satisfy your financial needs? (Please rate on
the scale of 1 to 5 with 1 being least satisfied)
1 9 18%
2 9 18%
3 8 16%
4 10 20%
56
5 14 28%
Total 50 100%
1
2
5
1
2
3
4
3
5
ANALYSIS:
Q7. Please express your opinion for the premiums paid for the above
policy?
57
Very Low 4 8%
Total 50 100%
No. of Respondents
14
8 Very High
High
Moderate
Low
Very Low
13
11
ANALYSIS:
Advertisements 10 20%
Friends and Relatives 12 24%
Direct Selling Agents 21 42%
Others 7 14%
Total 50 100%
58
No. of Respondents
7
10
Advertisements
Friends and Relatives
Direct Selling Agents
Others
12
21
ANALYSIS:
Q9. Are you satisfied with the incentives (tax benefits or Bonuses)
associated with your policy?
59
No. of Respondents
8 9
Highly Satisfied
Satisfied
Moderate
11
12 Unsatisfied
Highly Unsatisfied
10
ANALYSIS:
Q10. According to you, in what areas should the insurance companies work
upon?
60
18
16
14
No. of Respondents
12
10
17 Series1
8
14
6
10 9
4
2
0
Easy Returns Fewer More Returns Transperancy
premiums
ANALYSIS:
Q11. Do You think that services have improved after allowing private
players in insurance sector ?
Yes 40 80%
No 10 20%
Total 50 100%
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20%
Yes
No
80%
ANALYSIS:
Findings
• Most of the people buy life insurance as just a tax benefit tool or as a
life cover while only a few of the respondent take it as a saving
option.The reason for this is lack of knowledge of insurance benefits
among the people.
• A Majority of the respondent buy insurance products because of the
need reason while rest of the respondents buy for the brand purpose.
62
• A Majority of the people come to know about the policies from the
Direct Selling Agents.
• A Majority of the people are satisfied by the incentives associated
with their policies.
• Most of the respondents are satisfied by the services offered by there
insurance company while some says that they are not satisfied by the
services.
• Most of the respondents want more Transparency from the side of the
company.
63
Conclusion and Suggestions
CONCLUSION
After overhauling the all situation that boosted a number of Pvt. Companies
associated with multinational in the Insurance Sector to give befitting
competition to the established behemoth ICICI in private sector, we come at
the conclusion that
64
• There are very tough competition among the private insurance
companies on the level of new trend of advertising to lull a major part
of Customers.
• ICICI is not left behind in the present race of advertisement.
• The entry of more Pvt. players in the Insurance Sector have expanded
the product segment to meet the different level of the requirement of
the customers. It has brought about greater choice to the customers.
• ICICI has vast market and very firm grip on its traditional customers
and monopoly of life insurance products..
65
Suggestions
The study has provided with the useful data from the respondents. There has
a lot to be recommended. Following are the recommendations:
• There is a need for better promotion for the investment products &
services. The bank should advertise its products through television
because it will reach to the masses.
• More returns should be provided on Insurance plans.
• As the bank provides the Insurance facility to its customers. It should
provide this facility by tie up with the other Insurance organizations
as well. The main reason is that, the entire customers do not want
Insurance of only one company. They should have choice while
selecting a suitable Insurance plans. This will definitely add to the
goodwill & profit for the bank.
66
ANNEXURE
67
QUESTIONNAIRE
Name - _____________
Age - _____________
Occupation - _____________
- Yes
- No
- Tax benefit
- Security
- Investment/Savings
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Q.6 Does this policy satisfy your financial needs? (Please rate on
the scale of 1 to 10 with 1 being least satisfied)
Q.7 Please express your opinion for the premiums paid for the above
policy?
-Very high [ ]
-High [ ]
-Moderate [ ]
-Low [ ]
-Very Low [ ]
Q.8 How do you come to know about this policy? (Please tick).
-Advertisements [ ]
-Friends and relatives [ ]
-Direct selling agents [ ].
- Others (please specify) _____________________.
Q.9 Are there any incentives (tax benefits or Bonuses) associated with
this policy? (Please give appropriate details about it).
- _______________________________________________________
_______________________________________________________
____________
10. Are you satisfied with the incentives associated with your policy?
-Highly satisfied [ ].
-Satisfied [ ]
-Moderate [ ]
-Unsatisfied [ ]
-Highly Unsatisfied [ ].
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Q11. According to you, in what areas should the insurance companies work upon?
Q12. Do You think that services have improved after allowing private players
in insurance sector ?
- Yes
- No
__________________________________________________________________
__________________________________________________________________
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Bibliography
• www.icicibank.com
• www.iciciprulife.com
• en.wikipedia.org/wiki/Main_Page
• www.licindia.com
• www.hdfcinsurance.com
• www.maxnewyorklife.com
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