Balancing class projects, work-study jobs, a social lie and a goodnight’s sleep can be a demanding task to ask o a public relationsintern. Spending hours during the week in agencies or in-housedepartments can be tough when working or no pay. Many PRinterns usually take charge creating and updating specialized medialists, monitoring clients in the news, clipping media hits and otheradministrative tasks but to really make your internship worthwhile,step out o your comort zone and ask or additional responsibilities.I you consider yoursel to be creative and a good writer, (crucial skills oraspiring PR pros!) ask to help with pitching story ideas. This semester,while learning how to pitch eectively by personalizing each emailor call to the writer and his/her audience, I learned the importance o reaching out to bloggers to speak about client products.According to a PR Daily study, consumers consider bloggers to betrustworthy brand advocates, especially the all-powerul mommybloggers. Many o these women ask or product samples so theycan truly understand the product and write an honest review. Moreoten than not, i the moms enjoy the sample and recommend it theirreaders, they will run giveaways, which is benecial or her blog andthe PR team. The blog gets more recognition through increased socialmedia shares and the PR pros reap the benets o increased brandengagement. And that's what public relations is all about, right?Fostering mutually benecial relationships.At my current internship, I’m able to pitch newsworthy ideas to eco-riendly and mom bloggers.
Use these three tips to increase yourchances of getting a media hit:- Actually read the blog! Know what each blogger likes to writeabout and know their audience- Be newsworthy! You’re more likely to get a hit if your pitch is ontrend- Provide a call-to-action! Make sure you tell the blogger whatyou want them to do
Looking or more responsibility will impress your internship advisorsand better yet, i your attempts at getting client coverage are ruitul,you can add an impressive line to your resume! Happy interning!
M ak i n gt h em o s t of y o ur i nt er n s h i p