Copyright © Chuck Martin, 2013.All rights reserved.First published in 2013 by PALGRAVE MACMILLAN® in the U.S.—a divisiono St. Martin’s Press LLC, 175 Fith Avenue, New York, NY 10010.Where this book is distributed in the UK, Europe and the rest o the world, thisis by Palgrave Macmillan, a division o Macmillan Publishers Limited, registeredin England, company number 785998, o Houndmills, Basingstoke, HampshireRG21 6XS.Palgrave Macmillan is the global academic imprint o the above companies andhas companies and representatives throughout the world.Palgrave® and Macmillan® are registered trademarks in the United States, theUnited Kingdom, Europe and other countries.ISBN: 978-1-137-27850-0Library o Congress Cataloging-In-Publication DataMartin, Chuck, 1949–Mobile inuence : the new power o the consumer / Chuck Martin.pages cmISBN 978-1-137-27850-0 (alk. paper)1. Electronic commerce. 2. Internet marketing. 3. Consumer behavior.4. Wireless communication systems. I. Title.HF5548.32.M3736 2013658.8’72—dc232012046812A catalogue record o the book is available rom the British Library.Design by Letra LibreFirst edition: June 201310 9 8 7 6 5 4 3 2 1Printed in the United States o America.