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LGBT Travel Survey

LGBT Travel Survey

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Published by skiftnews
A survey in late 2012 looks at travel habits of the LGBT community.
A survey in late 2012 looks at travel habits of the LGBT community.

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Categories:Types, Research
Published by: skiftnews on May 02, 2013
Copyright:Attribution Non-commercial

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08/28/2014

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En#recontents©CommunityMarke#ng,Inc.
October2012
17
th
AnnualLGBTTravelSurvey
 
B  a   
 
22012LGBTTravelSurvey
USOverviewReport
|17
th
Annual
 About
 
 
SanFrancisco-based,LGBTOwned/Operatedcompanyfoundedin1992servesclientsthroughouttheUSA,Canada,Europe,AustraliaandJapan
 
20+yearsofconsumerresearch,strategicconsulMng,markeMngplanning,communicaMons,andtrainingservices
 
ConductedresearchandprovidedstrategicconsulMngforleadingbrands,includingPrudenMalFinancial,WellsFargoBank,UnionBank,GalloWineries,ABSOLUT,iller/Coors,Hya,Starwood,KimptonHotels,LAInc.,LasVegasCVA,FortLauderdale,Philadelphia,StockholmTouristBoard,SwitzerlandTourism,JapanNaMonalTourismOrganizaMon,Travelocity;plusPrudenMal,TargetBrands,AmericanCancerSociety,KaiserFamilyFoundaMon,theUSCensusBureau,USHUD
andmanymore…
 
32012LGBTTravelSurvey
USOverviewReport
|17
th
Annual
17
th
AnnualLGBTTravelSurvey
 
TheseiniMalfindingsarebasedonresponsesfromover5,700respondentsintheU.S.collectedasofOctober2012
 
RespondentswererecruitedfromCI’sproprietaryresearchpanel.
 
Achanceofwinningoneoffive$100cashprizeswasusedasanincenMve
 
Thissummaryfocusesononlysomeofthehighlightsofthisyear’ssurvey;contactusforin-depthresultsandcustomanalysis
 Who Did We Talk To?
 
15minuteonlinesurveyconductedinSeptember-October2012
 
OursurveywasmadeavailablethroughanemailinvitaMontosurveypanelists,aswellasonthewebsites,emaillistsandsocialmediaofourpartners
 
Importantly,oursamplereflectsthereadership/membershipofthisbroadrangeofLGBTfocusedmediaoutlets,organizaMonsandevents.ThismeansthattheresultssummarizedherearehighlyrepresentaMveofconsumerswhoareinteracMngwiththeLGBTcommunity.
How Did We Talk To Them?

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