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Table Of Contents

External Competition
Internal competition
Target Audience Confusion
Goal
Communication
UTA Dept. of Communication
External Competitors
Sequences
Communication Program Messages
Advertising Competitors
Broadcast Competitors
Communication Studies Competitors
Communication technology
Journalism Competitors
Public Relations Competitors
Internal Competitors
Perceptions: Undergraduates
Perceptions: Matriculated Graduates
Perceptions: Students VS Faculty
UTA Competitive Positioning
Positioning Model
Demographics for the quality student
Psychographics for the quality student
Geographics
Target Archetype
Model: Learn Do Feel
Brand Message/Key Insight
Brand Personality
Creative Brief Summary
Media Kit
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Report Deck

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Published by Chandler Dear
Brand Analysis Report Deck
Brand Analysis Report Deck

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Published by: Chandler Dear on May 02, 2013
Copyright:Attribution Non-commercial

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05/02/2013

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