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Final Factors Influencing the Information Search and Evaluation Process for Online Purchases

Final Factors Influencing the Information Search and Evaluation Process for Online Purchases

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Published by arun.trikha
Final year MBA project report PPT
Final year MBA project report PPT

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Published by: arun.trikha on May 04, 2013
Copyright:Attribution Non-commercial

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05/14/2014

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Factors Influencing the InformationSearch and Evaluation Process for online Purchases
4 May 2013
Presented By Arun Trikha
MBA (PT) 4706/10 Semester VI 
 
2
Table of Contents
Introduction
Literature Review
Research Methodology
Research Findings and Conclusion
 Appendix
 
3
Introduction
Online Marketing 
Factors Influencing Growth
Large domestic internet base
Positive consumer behavior patterntowards online media
Growing proliferation of internet onmobile
Large expatriate population
Lack of trust in internet marketing
Literacy and language barrier 
 
Drivers ChallengesTrends 
Internet turning into an effective sales mediumGrowing of online marketing activities by corporateEmergence of social media networkingIndian players expanding globally

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