April-June 2013 VIDURA
email@example.com been some sort of soul-searching and has it helped? What must be playing in theminds of such lecherous men, it is hard to imagine.
Does the media have a role to play? Yes, indeed. Ranjona Banerji points to
sexist and oensive aitudes which the advertising industry perpetuates, giving the
example of women in bondage positions being used to sell cars. How much moredemeaning can it get! Ads target children at an impressionable age. AsLavanya R.
Fischer and Devada Kamat say, there are no eective laws regulating children’s
advertisements in India; they add that there is the need to safeguard children from
‘predatory marketing’ tools. Films also play a part in pandering to the male ego.
Lalitha Dhara talks about mainstream cinema magnifying sexist images manifoldand connects it to the increasing incidents of violence against women in the country.
Patriarchal aitudes are deeply entrenched in our society and psyche and sexist jokes pass o as humour. Anita Medasani and Prof Padmaja Shaw have wrien
about the role played by the media in creating misogyny among viewers; they
say the pervasive presence of violent ctional entertainment on television poses aserious threat to the overall well-being of society. Drawing aention to the real issuesmedia should address, M.B. Lal mentions that Pakistan, Nepal and Bangladesh, allpoorer than India and having lower HDIs, do comparatively beer when it comes
to gender equality.In many ways,
is a mirror of the times. It is no surprise, therefore, that
the focus in this issue is on the dehumanising eects of violence against women
(be it domestic violence or rape) and gender inequality. Pamela Philipose, Shoma
Chaerji, Kamla Bhasin, Suchismita Pai, Onkargouda Kakade, Sarita Anand andPooja Akshay have brought together dierent facets to what is a wide malaise, one
that must be seriously tackled. We need a drastic change in mindset, and nobody
beer than the media to lead the charge. As Shoma says, it is an unending struggle.But we haven’t lost all hope yet.
Shift to e-journal
With increasing printing costs, the Press Institute of India, a non-prot trust, is
compelled to stop publication of the printed edition of
with effect from theOctober-December 2013 issue.
will, however, be published as an e-journal fromthe October-December 2013 issue, and select content will be hosted on our website(www.pressinstitute.in). The annual subscription to the e-journal will be Rs 200and payment (in the form of DD favouring Press Institute of India) can be sent to theDirector, PII-RIND, RIND Premises, Second Main Road, Taramani CPT Campus,Chennai 600 113. Existing subscribers will receive either a PDF version or a password to log into the e-version. To receive either,
please send us your email address.
Welook forward to your support always.Director