TELECOM INDUSTRY

Introduction to Indian Telecom Industry

The Indian Telecom sector is third largest network in the world. Average growth rate of over 40% in respect of subscribers. Monthly additions of above 7 million phones. Growth impetus from wireless segment with 84% wireless and 16% wired. Rural tele density stands at 7%, while the urban at 57%. 9 million Internet and 2.5 million broadband subscribers. More than a thousand cities have been provided with broadband connectivity out a total of five thousand cities

Cont..

Total Consumer base = 510 mn Estimated revenue (FY 09-10) = $43 bn Estimated contribution in GDP = 15% by 2014 Growing at a CAGR of 21 % Total Tele-density is 44.87

Services Offered

Telephone Services NSD/ISD Services Computerized Trunk Services Pay Phones National & International Leased Lines Circuits Telex Telegraph Services (Manual & Automatic) X-25 based Packet Switched Data Network (INET) Gateway Packet Switched Data Services (GPSS) Gateway Electronic Data Interchange Service (GEDIS) Gateway E-Mail and Store & Forward FAX Service (GEMS400) Concert Packet Service (CPS) Satellite-based Remote Area Business Message Network

Types of services and its market share

Basic Services Basic services encompass fixed wireline and wireless in local loop (WLL-fixed) services. Wireless services hold a major market share of 92 per cent in basic services as compared to the wireline

Figures & fact

Total wireless subscribers in India in June 09 & July 09 are 102367881 & 105177635 respectively. Total wire line subscribers in India in June 09 & July 09 are 2827882 & 2861822 respectively. Total revenue for Q4 08 is Rs.6376.50 Cr as compared to Rs.5606.15 for Q3 08 i.e. 13.74% higher.

PEST ANALYSIS OF INDIAN TELECOM INDUSTRY - POLITICAL

Antitrust Regulations Environmental Protection Laws Ta x L a w s Special Incentives Foreign Trade Regulations Attitudes toward foreign Companies Laws on hiring and promotion Stability of government

Economical Factors

Unemployment levels Price control Devaluation / Revaluation Cost Inflation Rates GDP trend Interest rates Money supply

Technological Factors

Total Government spending for Research & Development Total Industry spending for Research & Development Focus of Technological efforts Patent Protection New Products Technology transfer from lab to marketplace

INTRODUCTION TO BHARATHI AIRTEL

7 PS of Airtel

PRODUCT Airtel pre-paid Airtel post-paid Blackberry wireless handheld Value added services (VAS) Different value added services provided by airtel are Instant balance enquiry 24Hr recharge facility Caller line identification Call divert, call wait & call hold

Multimedia messaging service Airtel live portal Hello tunes & ring tones Voice mail service Easy post-paid bill collection Gifting of ring tones & hello tunes GPRS

Price
Customer based pricing strategies Flexible pricing mechanism Controlled by TRAI

place

It has wide & extensive presence even in the remotest areas. Airtel customer care touch points Distributors like

E.g. Paan shops,grocery stores,chemists,outlet etc.

Promotion

Large scale print and video advertising Big celebrities like SRK and Sachin are roped in to endorse the product. In 2002 Airtel got its signature tune from A.R.Rehman. Provides innovations such as bollywood movie premiers, music services etc.

People

Total employeesDedicate and passionate workforce One of the best customer support Have won 2nd best employer award in 2004

Process

Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.

SWOT Analysis

Strengths Largest operator PAN India presence Having global presence First mover advantage Innovations Strategic alliance

Weakness
Not having plan like Free local calls & minutes as their competitors. Losing ground among teens & youth against their competitor like Idea & Virgin

Opportunity

Only 41.8% teledensity in India. Possible expansion in nearest countries

Threats

Potential entry of global competitor Competition from domestic players