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BUS620 / BUS 620 / Week 4 Assignment Ad Campaign

BUS620 / BUS 620 / Week 4 Assignment Ad Campaign

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Published by AceSuperstar
Ad Campaign.

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Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved fromEBSCOHost.

In a 2-3 page paper, answer the following:

Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?

Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed
Ad Campaign.

Review the article:

Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved fromEBSCOHost.

In a 2-3 page paper, answer the following:

Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer.
Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why?

Paper must be in the correct APA writing style and include a minimum of 2-3 resources, in which one resource must be peer reviewed

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Categories:Types, School Work
Published by: AceSuperstar on May 06, 2013
Copyright:Traditional Copyright: All rights reserved
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01/11/2014

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