Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Brand Extension of Google Inc

Brand Extension of Google Inc

Ratings: (0)|Views: 70 |Likes:
Published by Sanjeev Gupta
Brand Extension of Google Inc, Online Brands Extended to Offline Market,
Research Project on Consumer Evaluation of Brand Extensions (Online brands Extended to Offline Market) - An Analytical Study.
Brand Extension of Google Inc, Online Brands Extended to Offline Market,
Research Project on Consumer Evaluation of Brand Extensions (Online brands Extended to Offline Market) - An Analytical Study.

More info:

Categories:Types, Research
Published by: Sanjeev Gupta on May 06, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

08/03/2013

pdf

text

original

 
Consumer Evaluation of Brand Extensions of Google Inc.
(Online Brands Extended to Offline Market)
 – 
An Analytical Study
Submitted in partial fulfillment of the requirements for the award of thedegree of 
Master of Business Administration (MBA)
To
 
Guru Gobind Singh Indraprastha University, Delhi
Guide: Submitted By:
Dr. Anu Nagpal Sanjeev Kumar Associate professor 13919103911
GITARATTAN INTERNATIONAL BUSINESS SCHOOLDelhi
 – 
110085Batch (2011-2013)
 
CERTIFICATE
I,
Sanjeev Kumar
, Enrollment No. 13919103911 certify that the Project Report(MS-202) entitled
Consumer Evaluation of Brand Extensions of Google Inc.
isdone by me and it is an authentic work carried out by me at Gitarattan InternationalBusiness School. The matter embodied in this project work has not been submittedearlier for the award of any degree or diploma to the best of my knowledge and belief.
 
Signature of the StudentDate:Certify that the Project Report (MS-
202) entitled “
Consumer Evaluation of Brand
Extensions of Google Inc.”
 
done by
Mr. Sanjeev Kumar,
Enrollment No.13919103911, is completed under my guidance.Signature of the GuideDate:Dr. Anu NagpalAssociate Professor Gitarattan International BusinessSchool, Delhi- 110085
Countersigned
Director/Project Coordinator 
 
 
ii
ACKNOWLEDGEMENT
Research Project Report is a venture that requires co-operation of many people. I wishto place on record my gratitude to
Dr. S. Chaturvedi
, Director and
Mr. Rajesh S.Pyngavil
, Program Coordinator, Gitarattan International Business School, New Delhifor their continuous encouragement and advice which were of immense help to me.I feel pleasure in taking this opportunity to express my sincere regards to mysupervisor 
Dr. Anu Nagpal,
Associate Professor, Gitarattan International BusinessSchool, New Delhi. Without her guidance, valuable suggestions, constructivecriticisms and encouragement throughout the course of the project would not have been possible. I am also thankful to all teachers, non-teaching staff and all my friendsof the institute for their kind help.
 
Sanjeev KumarEnrollment No- 13919103911

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->