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Business901
Product Marketing
Lean Marketing
Mirror Marketing
By Business901
Business901
Product Marketing
Lean Marketing
Does your marketing mirror your customers buying process?

1. Do you understand your customers buying process?
2. Does your marketing mirror that process?
3. If you did, would your marketing be more effective?
4. Do you have specific marketing messages that your customer

receives at critical points in that process?
Business901
Product Marketing
Lean Marketing
I always wondered, even before I started applying Lean Marketing Principles , why the

marketing process rarely considered what stages a customer went through to buy their product
or service. Customer usually have a fairly regimented way they conduct business and a very
structured purchasing pattern. Most will even tell you and the fact of the matter is, that your
sales people already probably know it.

Document that process, even create a sales funnel or hour glass on this process. As you go through it step by step, pick critical

points and review what you type of
marketing materials you would like them to

have in their hand as they reach those
points. Maybe even think about reaching
them just right before they reach a critical

point.
If you do this, it will create an entire
different way of looking at your marketing.
From the customers point of view! Not that
novel is it?
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