2) Production should be based on consumption, not profit. Production should beundertaken to meet the needs of the general population, not to create profit for asmall number of entrepreneurs. Production should be geared to local marketsand supply of basic commodities, rather than to export or supply of luxury goods.If this is done, there will be maximum local circulation of money, creatingincreased production, more jobs, and greater purchasing capacity. An economybuilt up around production for local consumption will attain much greater vitalitythan one based on production for export.3) Production and distribution should be organized primarily throughcooperatives. Cooperatives, by the nature of their structure, equitably distributewealth and decentralize economic power. At the same time, a decentralizedeconomy is essential for the viability of cooperatives: allocating raw materials for local use assures their constant supply to cooperatives and reduces marketuncertainty. Because cooperatives tend to serve local needs, there is also lessuncertainty of product demand. The economic certainty created by cooperativeenterprise will give local people a sense of economic security. Because of thisthey will support the cooperative system.4) Only local people should work in and control local economic enterprises. Localpeople are best qualified to guide the development of their workplaces so as topromote their own economic well-being. Outside economic interests should notinterfere with the local economy, and use of outside laborers should beavoidedespecially if there is not full employment of local people. The economy
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should provide employment for local people, and ensure that their skills andpotentialities are fully utilized. Opportunities must exist for employing educatedpeople in the local economy so they are not forced to search elsewhere for workwhich utilizes their talents.5) Essential commodities should be produced by local enterprises. Import of basic commodities should be restricted for a period of time in order to developlocal industries and prevent an outflow of capital. Although locally producedgoods may initially be inferior in quality, more costly, or less available, it isnecessary to shelter their production in the initial stage. Otherwise, local industrywill not develop, leading to decreased employment opportunities and control of the local economy by outside interests. If goods are locally produced, theeconomy will thrive, and capital will remain in the local area where it can enhancethe prosperity of local people. Free trade advocates feel consumers should havethe right to buy the best or cheapest products available. Prout gives greater importance to the right to be employed and have a stable, vigorous economy.Healthy economic development generally fosters quality of production. But if localcommodities do not satisfy peoples needs, steps should be taken to improve
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their quality or decrease their cost. _____________________________________ Source: Prout World, http://www.proutworld.org
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