Use of environmental assessment and certificationsf.
Marketing tactics (Please include examples of advertisements, logos, or other marketingmaterials)g.
Human resources/ job structureh.
Finances (Where do profits go, etc.)3.
Provide a brief description of the areas with the greatest leverage points for continued change.4.
Present their research in written format, 5-7 pages, double-spaced with 1” margins. Reportsshould include relevant images (such as marketing materials) and must include a list of references.
The Business Plan (Final Project)
*Option 1 (Entrepreneur):
This semester-long project engages students in a business planning process.The business plan should include at least the following components, each addressed in a separate section:1.
Mission statement of the organization.2.
Description of the business concept3.
Market assessment and location description if relevant.5.
Description of how the product/service will be produced including input and supply chainanalysis. This is an operations plan.6.
Environmental impact assessment criteria. How will you measure and monitor environmentalimpact of your organization.7.
Marketing plan including image design ideas, promotional ideas, and costs of marketing.8.
Human resource plan describing needs and job positions as well as compensation plan.9.
Financial plan including initial start-up costs, cost of inputs, overhead and administrative costs,and revenue projections.10.
Time-line for building the organization and meeting specific goals.11.
Realistic assessment of the likelihood of success of this specific business/organization.
The plan must adhere to responsible environmental practices as well as socially responsiblepractices so that outside evaluators would consider your business an environmentallyresponsible organization.
*Option 2 (Intrepreneur):
Alternately, for those students who are disinterested in creating their ownbusiness, you may play the role of the intrepreneur. Here’s the premise: A business of your choice hassubmitted a
Request for Proposals
for “greening” their business. After collecting as much information onthe current state of the business, create a proposal for that increases the environmental and socialresponsibility of the business. The proposal should have the following components:1.
Mission Statement: Current mission statement of the organization, how you might state itdifferently, and why2.
Business concept: Current business concept, sustainable initiatives, and clearly outlined goals forchange.3.
Product/Service description: current and updated.4.
Market: How these changes would impact the market and location description if relevant.5.
Supply chain & Inputs: A very important part to the project. Describe the current inputs andsupply chain and then what changes would be made. This is an operations plan.6.
Environmental impact assessment criteria: How is the company and will you measure andmonitor environmental impact of your organization?7.
Marketing plan: Analysis of current marketing and recommended changes including imagedesign ideas, promotional ideas, and costs of marketing.