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CFO10e_ch15micro1

CFO10e_ch15micro1

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Published by Thalia Sanders
MACROECONOMICS
MACROECONOMICS

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Categories:Types, School Work
Published by: Thalia Sanders on May 06, 2013
Copyright:Attribution Non-commercial

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12/21/2013

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1 of 18
   P   A   R   T   I   I   I   M  a  r   k  e   t   I  m  p  e  r   f  e  c   t   i  o  n  s  a  n   d   t   h  e   R  o   l  e  o   f   G  o  v  e  r  n  m  e  n   t
© 2012 Pearson Education, Inc. Publishing as Prentice Hall
 
Prepared by: Fernando Quijano & Shelly Tefft
CASE FAIR OSTER
P R I N C I P L E S O F
MICROECONOMICS
T E N T H E D I T I O N
 
2 of 18
   P   A   R   T   I   I   I   M  a  r   k  e   t   I  m  p  e  r   f  e  c   t   i  o  n  s  a  n   d   t   h  e   R  o   l  e  o   f   G  o  v  e  r  n  m  e  n   t
© 2012 Pearson Education, Inc. Publishing as Prentice Hall
 
3 of 18
   P   A   R   T   I   I   I   M  a  r   k  e   t   I  m  p  e  r   f  e  c   t   i  o  n  s  a  n   d   t   h  e   R  o   l  e  o   f   G  o  v  e  r  n  m  e  n   t
© 2012 Pearson Education, Inc. Publishing as Prentice Hall
CHAPTER OUTLINE
15
MonopolisticCompetition
Industry Characteristics
 
Product Differentiation and Advertising
How Many Varieties?How Do Firms Differentiate Products?Advertising
Price and Output Determination in MonopolisticCompetition
 
Product Differentiation and Demand ElasticityPrice/Output Determination in the Short RunPrice/Output Determination in the Long Run
Economic Efficiency and Resource Allocation

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