Deming believed that quality could be achieved only through an organisation wide transformation. Management plays avery crucial role in this. Deming’s 14 points are hence valuable guidelines for any management seeking to bring about atransformation in their organisation. The 14 points he enunciated are:
1. Create constancy of purpose toward improvement of product and service, with the aim to becomecompetitive, stay in business, and to provide jobs.
According to Deming, a customer-oriented approach is the key to success. Companies will have to fulfil customer needsand expectations to remain competitive. This requires an honest assessment of the company’s processes, products andmarket. It also demands a willingness to change. Continuous improvement should be the only constant in anyorganisation.Companies need to plan for the long term and adjust all their processes and functions towards fulfilment of these long-term goals. Short-term solutions often have undesirable effects on the achievement of long-term goals.
2. Adopt a new philosophy. We are in a new economic age. Western management must awaken to thechallenge, learn their responsibilities and take on leadership for change.
After the Second World War, United States was the only country that had both the resources and manpower to dominatethe world in manufacturing. But US companies ignored the fundamentals of manufacturing and concentrated more onpromotion and marketing. Deming had meanwhile foreseen this and presented the need for transformation in the westernstyle of management. He emphasised the need for focus on quality improvement and overall change in the westernstrategy.
3. Cease reliance on mass inspection to achieve quality. Eliminate the need for large-scale inspection bybuilding quality into the process itself.
Deming stressed the futility of the system of inspection. According to him, inspection of the finished product happens verylate and is futile. The company ends up paying both for the production of defective parts and for their modification.
Quote:
“Quality comes not from inspection but from the improvement of the process”(Deming 1986).According to Deming, inspection should be a method where the workers assess the quality of their work at the processlevel. This helps shrink variation and minimise end product inspection.
4. End the practice of awarding business on the basis of price tags. Instead, minimise total cost. Move towarda single supplier for any one item, on a long-term relationship of loyalty and trust.
Today suppliers play a vital role in the quality of the end product. Consistently high quality products are only possiblethrough a committed long term working relationship with a few trusted suppliers. Hence, companies should move towardslong-term relationships with a few crucial and trusted suppliers.
5. Improve the system of production and service constantly, to improve quality and productivity, and thusconstantly decrease costs.
Deming suggested the use of Shewhart’s cycle to design and continuously improve products or processes.This cycle is widely known as PDCA cycle (Plan-Do-Check-Act). The PDCA cycle can be used to identify problems in aproduct or process and work towards their continuous improvement. It can also be applied to incorporate customer needsand wants into new products, thereby providing a customer centred approach.
6. Establish on-the-job training.
In most companies on-the-job training is either not sufficient or is conducted by a person who is himself not fully trained.This results in the propagation of faulty practices. Providing quality training should be the first step any company takestowards improving quality.Training in monitoring processes should not be limited to engineers but should extend to all frontline workers. It is theywho first check whether the processes are operating within controls. Hence they too should be given adequate training toknow about ways to maintain a process within acceptable limits.
7. Institute leadership. Supervision should aim to help people and machines and gadgets to perform better.Management supervision as well as supervision of production workers is in need of overhaul.
According to Deming the management should act like a mentor rather than a faultfinder. Instead of judging workers basedon their performance, managers should look how they can improve the system to help workers give their best. Managersshould strive to create an environment of trust and encouragement such that workers experience a sense of pride in theirwork.
8. Drive out fear, so everyone can work effectively for the company.
People are at their best when they feel secure enough to ask questions or share ideas. Both productivity and quality areoften harmed in the presence of fear. Normally, workers who fear their bosses seek to meet the minimal expectedstandards rather than striving to give their best. Thus quality is neglected.An atmosphere of fear in a company neither promotes respect for the management nor an improvement of quality.
9. Break down barriers between departments. People in research, design, sales, and production must work asa Team, to foresee problems of production and during end use that may be encountered with the product or
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