Although she had all the support she needed, Davis dealt with all the difficulties that accompany putting on a large five day long event that had not yet been done in thecommunity. One of the hardest parts, according to Davis, was dealing with howmany details went into it.
“Grace spent a year planning the first SMU Fashion Week,” said Kraeplin. “From
finding a team to confirming venues and speakers to raising funds and identifying
However, even with the obstacles, Davis credits the te
am’s attitude for keeping the
“I had such a great team and since it was new, people were soenthusiastic and they wanted to be involved,” said Davis.Even after effectively planning and organizing the event, all of the hard work didn’t
pay off for Davis until she saw the turn out for the first lecture, which was on the
business of blogging. It wasn’t just
the amount of students that showed up, but faculty as well that made it all worth while for Davis.What the team was about to find out w
as that it wasn’t just the first lect
ure that would have successful attendance but the entire week would be a big hit.
“Seeing how many people turned out was the best feeling,” said Davis.Thanks to last year’s success, there is nothing but excitement s
urrounding theupcoming SMU Fashion Week.Co-executive director and public relations director of Fashion Week, Rebecca Marin,
also served on Fashion Week’s Executive Board last year. According to Marin,
preparations for Fashion Week began 7-12 months in advance. The team focuses onfiguring out what their audiences will be interested in and what their audiencesneed to know about the fashion industry.
“Not only do our audiences have a level of fashion sophistication, but they also have
an intellectual a
nd scholarly sophistication that shows they don’t just like to shopand talk about shoes,” said Marin, “but they are serious about holding prominent roles in the industry.”
the audiences’ desire to learn from experts
that cause the SMU Fashion Week team to plan educational events like panels and lectures that aim to inform about the fashion industry.
“I’m especially excited to hear from SMU alums Amber Venz and Baxter Box,
president and CEO of rewardStyle, the fashion blog-monetization platform they
founded here in Dallas,” said Kraeplin. This panel will highlight how technology is