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SMU to launch 2nd annual Fashion Week

SMU to launch 2nd annual Fashion Week

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Published by Emily Sims
An article I wrote for SMU's Daily Campus that covered the history of SMU's Fashion Week.

An article I wrote for SMU's Daily Campus that covered the history of SMU's Fashion Week.

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Published by: Emily Sims on May 07, 2013
Copyright:Attribution Non-commercial


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 Headline: The 2
Annual SMU Fashion Week Showcases Success of SMU FashionCommunityBlurb: SMU Fashion Week Founder Laid Foundation for Successful Fashion Weeks toComeAsk many students on the SMU campus and they will tell you that a daily walk downthe Boulevard can resemble a walk down the catwalk. With the addition of theFashion Media minor in the fall of 2011, it is no secret that SMU students have apassion for fashion, which is why it was no surprise that the first SMU Fashion Week in the spring of 2012 was a huge success.Now that the 2
fashion week is around the corner, both the SMU and Dallas fashioncommunities are excited
for this year’s event including founder
and SMU graduate,Grace Davis.
“It is amazing that SMU students can carry
on an event like this that really aims to
support their dreams,” said Davis. “It looks like they have worked really hard and Iam proud to say I am apart of the SMU fashion community.”After hearing about the University of Pennsylvania’s fashion week, D
avis decidedthat an event like this would flourish within the SMU community. Her goal was not only to host a fun weeklong event but to also teach younger SMU students what ispossible within the fashion industry.In the fall of 2011, Davis started laying the foundation of what would become SMUFashion Week. Her first step was getting the director of the Fashion Media minor,Camille Kraeplin, involved. After Davis came to her, Kraeplin was more than willingto help with the project as she felt it was part of her role as director to support andpromote events like this one.
“Grace knew that we had a student body with a strong interest in both the art andcommerce of fashion,” said Kraeplin. “She believed Fashion Week would work, both
here at SMU and in Da
llas. And she was right.”The other person Davis contacted was Shelby Foster, the president of SMU’s Retail
Club at the time. After Retail Club agreed to sponsor the event, Fashion Week had itsfirst team.The team was made up of the executive board of Retail Club, which includedRebecca Marin (president), Shelby Foster (vice president), Julia Eggleston (design),and Meg Jones (event chair). And four committees: Public Relations, CommunityInvolvement, Design, and Video, which were made up of SMU students.
Although she had all the support she needed, Davis dealt with all the difficulties that accompany putting on a large five day long event that had not yet been done in thecommunity. One of the hardest parts, according to Davis, was dealing with howmany details went into it.
“Grace spent a year planning the first SMU Fashion Week,” said Kraeplin. “From
finding a team to confirming venues and speakers to raising funds and identifying
 However, even with the obstacles, Davis credits the te
am’s attitude for keeping the
process going.
“I had such a great team and since it was new, people were soenthusiastic and they wanted to be involved,” said Davis.Even after effectively planning and organizing the event, all of the hard work didn’t 
pay off for Davis until she saw the turn out for the first lecture, which was on the
business of blogging. It wasn’t just 
the amount of students that showed up, but faculty as well that made it all worth while for Davis.What the team was about to find out w
as that it wasn’t just the first lect 
ure that would have successful attendance but the entire week would be a big hit.
“Seeing how many people turned out was the best feeling,” said Davis.Thanks to last year’s success, there is nothing but excitement s
urrounding theupcoming SMU Fashion Week.Co-executive director and public relations director of Fashion Week, Rebecca Marin,
also served on Fashion Week’s Executive Board last year. According to Marin,
preparations for Fashion Week began 7-12 months in advance. The team focuses onfiguring out what their audiences will be interested in and what their audiencesneed to know about the fashion industry.
“Not only do our audiences have a level of fashion sophistication, but they also have
an intellectual a
nd scholarly sophistication that shows they don’t just like to shopand talk about shoes,” said Marin, “but they are serious about holding prominent roles in the industry.”
 It is
the audiences’ desire to learn from experts
that cause the SMU Fashion Week team to plan educational events like panels and lectures that aim to inform about the fashion industry.
“I’m especially excited to hear from SMU alums Amber Venz and Baxter Box,
president and CEO of rewardStyle, the fashion blog-monetization platform they
founded here in Dallas,” said Kraeplin. This panel will highlight how technology is
changing fashion.

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