Viral Marketing Integration 3AbstractOver the years, marketing theory and definition have gone through iterations of revisions and debates.Due to marketing's multi-disciplinary nature and markets' uncertainty, it has been challenging todevelop an agreeable theory or definition that satisfies the theorists and practitioners. However,marketing's principle remains to be customer-oriented. Viral marketing, on the other hand, is a modernstrategy that is not only customer-oriented but often customer-initiated. While viral marketing seemsfar evolved from the traditional practices, its essence is still closely associated with its root. This paper attempts to integrate viral marketing with classic marketing by demonstrating how some of thetraditional theories and definitions are also applicable to this millennium practice.