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A Marketing Framework Integration of Classic Marketing on Viral Marketing

A Marketing Framework Integration of Classic Marketing on Viral Marketing

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Published by Steve Sung
Over the years, marketing theory and definition have gone through iterations of revisions and debates. Due to marketing's multi-disciplinary nature and markets' uncertainty, it has been challenging to develop an agreeable theory or definition that satisfies the theorists and practitioners. However, marketing's principle remains to be customer-oriented. Viral marketing, on the other hand, is a modern strategy that is not only customer-oriented but often customer-initiated. While viral marketing seems far evolved from the traditional practices, its essence is still closely associated with its root. This paper attempts to integrate viral marketing with classic marketing by demonstrating how some of the traditional theories and definitions are also applicable to this millennium practice.
Over the years, marketing theory and definition have gone through iterations of revisions and debates. Due to marketing's multi-disciplinary nature and markets' uncertainty, it has been challenging to develop an agreeable theory or definition that satisfies the theorists and practitioners. However, marketing's principle remains to be customer-oriented. Viral marketing, on the other hand, is a modern strategy that is not only customer-oriented but often customer-initiated. While viral marketing seems far evolved from the traditional practices, its essence is still closely associated with its root. This paper attempts to integrate viral marketing with classic marketing by demonstrating how some of the traditional theories and definitions are also applicable to this millennium practice.

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Published by: Steve Sung on Apr 06, 2009
Copyright:Attribution Non-commercial

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05/23/2013

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Viral Marketing Integration 1A Marketing Framework Integration of Classic Marketing on Viral MarketingSteve SungMBA 673 Strategic Issues in Marketing the Growing EnterpriseDr. Cynthia GibsonMarch 23, 2009
 
Viral Marketing Integration 2Table of ContentsAbstract3Overview of Classic Marketing4Overview of Viral Marketing 6Integration of Viral Marketing and Classic Marketing8Viral Marketing is also a Multi-Disciplinary Practice8Viral Marketing is also a Problem-Solving Strategy 9Viral Marketing also Benefits Customers as well as Organization/Stakeholders9Viral Marketing also Involves Social and Ethical Responsibilities10Conclusion12References13
 
Viral Marketing Integration 3AbstractOver the years, marketing theory and definition have gone through iterations of revisions and debates.Due to marketing's multi-disciplinary nature and markets' uncertainty, it has been challenging todevelop an agreeable theory or definition that satisfies the theorists and practitioners. However,marketing's principle remains to be customer-oriented. Viral marketing, on the other hand, is a modernstrategy that is not only customer-oriented but often customer-initiated. While viral marketing seemsfar evolved from the traditional practices, its essence is still closely associated with its root. This paper attempts to integrate viral marketing with classic marketing by demonstrating how some of thetraditional theories and definitions are also applicable to this millennium practice.

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