THE FIELD GUIDE TO

PONSORED

ILMS

National Film Preservation FoundationSan Francisco, California

by Rick Prelinger

Rick Prelinger is the founder of the Prelinger Archives, a collection of 51,000 advertising,educational, industrial, and amateur films that was acquired by the Library of Congress in2002. He has partnered with the Internet Archive (www.archive.org) to make 2,000 filmsfrom his collection available online and worked with the Voyager Company to produce 14laser discs and CD-ROMs of films drawn from his collection, including

Ephemeral Films

,the series

Our Secret Century

,and

Call It Home: The House That Private Enterprise Built

.In 2004, Rick and Megan Shaw Prelinger established the Prelinger Library in San Francisco.National Film Preservation Foundation870 Market Street, Suite 1113San Francisco, CA 94102© 2006 by the National Film Preservation Foundation

Library of Congress Cataloging-in-Publication Data

Prelinger, Rick, 1953–The field guide to sponsored films / Rick Prelinger.p. cm.Includes index.ISBN 0-9747099-3-X (alk. paper)1. Industrial films—Catalogs. 2. Business—Film catalogs. 3. Motion pictures in adver-tising. 4. Business in motion pictures. I. Title.HF1007.P863 2006011´.372—dc222006029038CIP

Photo credits

Cover and title page (from left):

Admiral Cigarette

(1897), courtesy of Library of Congress;

Now You’re Talking

(1927), courtesy of Library of Congress;

Highlights and Shadows

(1938),courtesy of George Eastman House.Page 1 and back cover (from left):

The Stenographer’s Friend: or,What Was Accomplished by an Edison Business Phonograph

(1910), courtesy of Library of Congress;

Tomorrow’s Drivers

(1954), courtesy of Prelinger Archives;

A Continent Is Bridged

(1940), courtesy of Prelinger Archives.Typeset by David WellsCopyedited by Sylvia TanPrinted in the USA by Great ImpressionsThis publication was made possible through a grant from The Andrew W. MellonFoundation. It may be downloaded as a PDF file from the National Film PreservationFoundation Web site: www.filmpreservation.org.

ABLE OF

ONTENTS

AcknowledgmentsivIntroductionviHow to Use This GuidexiiFilm Entries1Appendix 1: Works Frequently Cited105Appendix 2: Sources of Copyright Data107Appendix 3: Repositories Cited108Appendix 4: Films by Date111Index of Subjects, Places, and Organizations116Index of Personal Names130About the National Film Preservation Foundation140