Rafael Aleman MKTG 353 December 11, 2012 Notes You can bring one formula sheet.

You need to put your name on it and submit with your exam. Review on Thursday; make sure we bring up what to review. There are 40 people so it is up to us, she will not initiate it. Scenario analysis. Were interested in number of customers, revenue, market share and profitability of our strategy.

All forecast can be determined by a production of sales. Projearn.xls Store manager is accountable to the store owner. Average Net Income Need to know Gross Margin ( Sales and Cost of Groups Sold) Expenses How do you get the sales forecast? Regression How do you know the expenses? One is variable and one is fixed. From the previous year and accountants, you can use nave. Assumption = Formula Results $ Protect Lock it

If you put $200,000 to open a store and you are averaging $5000 a month would you be happy? You try to improve it. You can improve net earnings by cutting costs and expenses. Thats why CEOs cut costs and let people go. Increase sales. Page 4

By changing these three numbers the bottom line has changed. Thanks to template you dont have to make new income statements. B. The new sales contract would increase to $56,000 New sales = Previous sales * (1 + Growth Rate) Copy the first one again Add information to the assumption area Do not bury formula within the formula. The whole worksheet was automatically revised. For 2C it changed to 11.121% to get $8,000 A CEO will ask the interviewee how much the new sales person to make # of sales calls to make up for the salary they are asking for.

ON YOUR FINAL EXAM Goal seek will allow you to get to your answer. You will use it in your capstone class.

Range on the left

Result on the right side

You have to highlight the formula plus the whole range of the scenario Data What if Data Table We click on D20 The Data table did the worksheet 11 times and put result inside result section of data table.

CEO had to pick up the slack and is constantly picking up the slack.