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A VRM journey
Adriana Lukas
(adriana.lukas@gmail.com)February 2009
 
IntroductionSocial web
 
…...................................5Whose data is it anyway? …...................................6Data policy I can call my own …...................................8Models of Data Imprisonment...................................9Data scaffolding...................................10Data in transactions...................................11More Social than Open...................................11Anti-Social software...................................13Social Software and the Blue Pill…...................................15Privacy delusions...................................15Creepiness factor...................................17Bringing identity home...................................17Two-platform world...................................19
Introduction to VRM
…...................................19Bottom line …...................................19It's autonomy, stupid...................................21VRM principles …...................................22Independence...................................23Company camera lenses...................................24Running the show...................................25
…...................................26Blogging redux...................................26A source most authoritative......................................27Relationships …...................................29Adoption …...................................30Open as in... …...................................31User-centric isn't user-driven...................................32
What VRM Doesn't Mean to Me
…...................................34Third parties and intermediaries...................................34Providing vs Enabling...................................34Automation...................................36
 
A VRM Journey
Aggregation, or power is not in numbers.....…........................37RFPs (request for proposal)...................................38Identity …...................................40Standards...................................40
The Next Stage is Mine!
…...................................41Power to the Persons...................................41What Mine! is NOT...................................42The Mine! Project...................................43
Conclusion
…....................................43
*******
Credits
Many thanks to Carrie Bishop without whose patience, understanding and skill with scissors(don't ask!) this paper would still be lingering on my laptop. Much gratitude also to AlecMuffett for proof reading and correcting my transgression against the English language. Andfinally, thanks to all who finish reading this!
About the author
I started blogging in 2002 on the political blogSamizdata.net, an experience that eventuallyshifted my life into a different gear and has led to my setting upThe Big Blog Companyin2003. My current blog isMedia Influencer .Apart from working with clients in the UK and the US, my primary focus is in makingVRM happen. I initiated, and continue to organise, the London based groupVRM Hub, acommunity that aims to bring VRM to the social web scene, to businesses and individuals.I spend much of my time on the Mine! project. The aim is to create tool(s) designed to givean individual user a 'platform' of his own by helping him to capture, manage and share dataon his own terms. This endeavour is related to, though independent of, the Project VRM.
Adriana Lukas3February 2009
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