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PRICING OF SERVICESPRICING OF SERVICES
 
Why service prices areWhy service prices aredifferent for consumersdifferent for consumers
Customer knowledge of serviceCustomer knowledge of serviceprices is limitedprices is limited
Role of non monetary cost: time cost,Role of non monetary cost: time cost,search cost etcsearch cost etc
Price as an indicator of servicePrice as an indicator of servicequalityquality
 
Approaches to pricingApproaches to pricingservicesservices
Cost based pricingCost based pricing
Competition based pricingCompetition based pricing
Demand based pricing: whatDemand based pricing: whatcustomer will pay for the servicecustomer will pay for the serviceprovidedprovided
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