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Kotler Mktman 11ce Ch01

Kotler Mktman 11ce Ch01

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Published by: atifkhan8905722 on Apr 06, 2009
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10/06/2013

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1-1
Coriht 2004 © Pearson Education Canada Inc
Chapter Chapter 
 
11
Marketing in the Twenty-FirstMarketing in the Twenty-FirstCenturyCentury
 
1-2
Coriht 2004 © Pearson Education Canada Inc
The future is not ahead of us. It has alreadyhappened.Unfortunately, it isunequally distributed among companies,industries and nations.
Kotler onKotler onMarketingMarketing
 
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Coriht 2004 © Pearson Education Canada Inc
Chapter ObjectivesChapter Objectives
In this chapter we will address the followingquestions:
 – What is the new economy like? – What are the tasks of marketing? – What are the major concepts and tools of marketing? – What orientations do companies exhibit in themarketplace? – How are companies and marketers responding to thenew challenges?

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