Strategies for implementing Prout in Brazil
By Ac. Maheshvarananda Avt.
“Despite its advent onto this earth many thousands of years ago, humanity is not yetcapable of building a well-integrated and universal human society. This is in no wayindicative of the glory of human intellect and erudition. You, who have understoodthe predicament, realized the urgency, seen the naked dance of evil and heard thehypocritical and raucous laughter of the divisive forces, should throw yourself intothis noble task without further delay. When the ends are just and noble, success isinevitable.” P. R. Sarkar, “Ananda Vanii” 1975.I would like to share with you strategies that we are using in Brazil and SouthAmerica to implement Prout.Awareness is a key factor in social change. Whenever exploitation occurs, it is themoral duty of good people to raise the consciousness of everyone about it. At thesame time, practical alternatives such as Prout need to be publicized. Manyeconomists believe that the present world capitalist system suffers from fundamentalflaws, that it is dangerously unstable and volatile because all financial markets arehopelessly interdependent. When capitalism collapses, every country desperatelyseek alternatives.The first goal, then, is to inform everyone that Prout is a socio-economic alternative.The most powerful means to do this are through the media: TV, radio, newspapers,and magazines. Though more than 90 percent of the Brazilian media is owned andcontrolled by huge profit-making corporations, they sometimes broadcast or publishprogressive messages if offered interesting interviews or press releases with newangles. At major demonstrations and events, such as the World Social Forum held inPorto Alegre last month, Proutists distribute press releases and organize pressconferences. Another interesting way to get the large newspapers and magazines topublish the ideas of Prout is through one of the most widely read sections, the lettersto the editor. Many readers can be reached by a short message explaining how a keyconcept of Prout could solve a current problem.Another way to inform the masses about Prout is by putting up posters in the area.For example, before a symposium at the State University of Rio de Janeiro, theorganizers printed 500 beautiful full color posters which read “Searching for Solutionsto the Global Crisis: The Progressive Utilization Theory”. Tens of thousands of peoplesaw the inspiring posters with photos of the famous speakers and hands holding theplanet posted in all the metro stations, universities and the downtown area. A similartechnique we have used in some places is wall writing to get our message across.Popular cultural expressions can also create a very positive impact. Street theater,giant puppets, songs and dance are all powerful ways to convey new concepts tomany people in a beautiful and unforgettable way.A second goal is to convince intellectuals, students and moralists that Prout is viable.This process takes more time because it involves explaining the main principles andresponding to questions and doubts. In a two-hour lecture, we can discuss Prout inmore detail and be more convincing than in a mass publicity campaign.