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ROBERT GREDE
      T      H      E
KICK-ASS
STRATEGIES
Every Business Needs
TO
EXPLODE
SALES,
STUN THE COMPETITION,
CUSTOMERS
 ACHIEVE EXPONENTIAL
GROWTH
    A    N    D
 
ROBERT GREDE
      T      H      E
KICK-ASS
STRATEGIES
Every Business Needs
STUN THE COMPETITION,
CUSTOMERS,
TO
EXPLODE
SALES,
 ACHIEVE EXPONENTIAL
GROWTH
    A    N    D
 
Copyright © 2006 by Robert GredeCover and internal design © 2006 by Sourcebooks,Inc.Sourcebooks and the colophon are registered trademarks of Sourcebooks,Inc.
All rights reserved. No part of this book may be reproduced in any form or by any electronic ormechanical means including information storage and retrieval systems—except in the case of brief quotations embodied in critical articles or reviews—without permission in writing from its publish-er, Sourcebooks, Inc.
 This publication is designed to provide accurate and authoritative information in regard to the sub- ject matter covered.It is sold with the understanding that the publisher is not engaged in renderinglegal,accounting,or other professional service.If legal advice or other expert assistance is required,the services of a competent professional person should be sought.—
From a Declaration ofPrinciples Jointly Adopted by a Committee ofthe American Bar Association and a Committee ofPublishers and  Associations
All brand names and product names used in this book are trademarks,registered trademarks,ortrade names of their respective holders.Sourcebooks,Inc.is not associated with any product or ven-dor in this book.Published by Sourcebooks,Inc.P.O.Box 4410,Naperville,Illinois 60567-4410(630) 961-3900FAX:(630) 961-2168 www.sourcebooks.comLibrary of Congress Cataloging-in-Publication DataGrede,Robert. The 5 kick-ass strategies every business needs:to explode sales,stun the competition,wow thecustomers,and achieve exponential growth / Robert Grede.p.cm.Includes index.ISBN-13:
978-1-4022-
2024-1
 
978-1-4022-0640-5ISBN-10:
 
1-4022-
2024-3
 
E-
1-4022-0640-21.Management—Handbooks,manuals,etc.2.Strategic planning—Handbooks,manuals,etc.I. Title:The five kick-ass strategies every business needs.II.Title.HD38.15.G74 2006658.4’012—dc222006003650Printed and bound in the United States of America.VP 10 9 8 7 6 5 4 3 2 1
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