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Editorial Director: Jere L. CalmesCover Design: Desktop MiraclesProduction and Composition: Eliot House Productions© 2008 by Entrepreneur Media Inc.All rights reserved.Reproduction or translation of any part of this work beyond that permitted by Section107 or 108 of the 1976 United States Copyright Act without permission of the copy-right owner is unlawful. Requests for permission or further information should beaddressed to the Business Products Division, Entrepreneur Media Inc.This publication is designed to provide accurate and authoritative information inregard to the subject matter covered. It is sold with the understanding that the pub-lisher is not engaged in rendering legal, accounting or other professional services. Iflegal advice or other expert assistance is required, the services of a competent profes-sional person should be sought.Pushpin with note image ©mmaxer/Shutterstock
Library of Congress Cataloging-in-Publication Data
Berry, Timothy.The plan-as-you-go business plan/by Tim Berry.p. cm.ISBN-13: 978-1-59918-190-5 (alk. paper)ISBN-10: 1-59918-190-81. Business planning. I. Title.HD30.28.B4569 2008658.4'01—dc222008015788Printed in Canada12 11 10 09 08 10 9 8 7 6 5 4 3 2 1
 
Contents
Foreword by Guy Kawasaki. . . . . . . . . . . . . . . . . . . . . . viiPreface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ix
CHAPTER
1
About This Book. . . . . . . . . . . . . . . . . . . . . . . . . 1
What’s Different About This Book? . . . . . . . . . . . . . . . . . 5Why Plan as You Go? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9What’s Different About This Approach? . . . . . . . . . . . . . 9Why Is This Approach Better? . . . . . . . . . . . . . . . . . . . . . 11Chapter Outline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
iii
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