• Embed Doc
  • Copy Link
  • Readcast
  • Collections
  • CommentGo Back
Download
 
PROAPOD
®Real Estate Investment Softwarewww.proapod.com
How Trustworthy Sells More Rental Property
 James R Kobzeff 
Is it true that trustworthy real estate agents sell more real estate then real estate agents that are nottrustworthy? In my experience, the answer is yes, but with the following explanation addressed inthis article.As our model, we'll compare the styles of two types of real estate agents. Those who are eager onlyto close a transaction with little regard about the lasting impression they make on their customers,and those who care more about developing a long-term relationship with their customers; thosewho disregard the interests of their investor just to make a sale, and those willing to lose a salewhen its in the customer's best interest.It is not a matter of ethics. Our assumption is that both types of agents are highly ethical anddiverse only in the way they conduct their business.Here are the FactsAny agent can locate a rental property listing. It's easy to research the local MLS or collect datafrom online services that cater to real estate investment property listings.Any agent can locate a potential buyer. Whether it's a previous customer, family member, a friend,a friend of a friend, the result of a call-in or walk-in, agents who remain proactive and take their  business seriously are bound to meet buyers.Any agent can sell an income property listing. Whether it's a commercial property or multifamily property, if it's listed for sale at a lower-than-market price and you present it to a qualified buyer,the property will generally sell itself.In other words, both types of real estate agents are capable of making money. Fair enough.The difference is that the agent who has eyes only for the commission (sometimes to the detrimentof the investor) is less likely to establish a trust relationship with that investor that could over timeevolve into multiple sales then the agent who doesn't just take the money and run.Okay, so what must you do to become significant to your investor and therein start cultivatingrepeat business?Foremost, be trustworthy. Treat your customer's money as if it was your own. Beauty is certainly inthe eye of the beholder and you certainly can't impose your taste upon your customer, but don't
©2009 James R Kobzeff. All rights reserved.
of 00

Leave a Comment

You must be to leave a comment.
Submit
Characters: ...
You must be to leave a comment.
Submit
Characters: ...