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Advertisning Creativity and Copy Structure

Advertisning Creativity and Copy Structure

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Published by mohammed nizar

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Published by: mohammed nizar on Apr 06, 2009
Copyright:Attribution Non-commercial

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10/01/2012

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ADVERTISING CREATIVITY,COPY STRUCTURE ANDCOPY DECISION
Mohammed Nizar.N
 
Ad creativity is the ability togenerate fresh, unique andappropriate ideas that can be usedas solutions to communicationproblems
 To be appropriate and effective, acreative idea must be relevant tothe target audience
 
PLANNING CRATIVESTRATEGY
Doing creative ad is a challenge
 The job is to write copy, design layoutsand illustration or produce commercialsthat effectively communicates thecentral theme on which the campaign isbased
Every market situation is different
Risk is involved in creative advertising
Creative personnel (art, literature,music, humanities or journalism)

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