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Autoweek 1988-05-09 Jeep ZJ Spied

Autoweek 1988-05-09 Jeep ZJ Spied

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Published by AutoweekUSA
1988 Autoweek: 1997 Jeep ZJ Grand Cherokee spied
1988 Autoweek: 1997 Jeep ZJ Grand Cherokee spied

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Published by: AutoweekUSA on May 08, 2013
Copyright:Attribution Non-commercial

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07/10/2013

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Spied!
rn
7.
Everyone else in the sport-utility game may be gunningfor Jeep's CherokeelWagoneer, but they're aiming
J
stanothertruck?Hardly.The 1991JeepZJ(revealedhere
in
un-disguisedprototypeformfor
LC
firsttime)isacrucialstepfor Chrysler'sJeep/Eagledivision.
It
replaces
ihe
popularCherolteelWagoneer.Therepmbablyisn'tanexecatacompc- ling
firm
todaywhohasn'tcastacovetous eyeattheCherokeeandunered,underhis breath."Damn,whydidn'twedothat first?"Chryslerlikedit
so
muchitboughtthecompany-thencanceleditsown plannedrival.eodenamedRsmbo
and
based
on
the
Dakotapickup.Ofcourse.
it
wasn'tjusttheCherokeeChryslerbought,bulthe compactutilitywasamajorattraction. Bytheseeminglyobviousexpedientof offeringthepublicwhatitwanted-+pow- erfulengineoption,compactsizefmcar- likehandling
and
garageability.
and
four-doorconvenience--Jeephastappeddirectly intothegrowingnumberofconsumerswho choosetrucksinsteadofcars.Forthese
at a moving target
By
Kevin
A.
Wilson
folks,aCherokeeislessatruckthanitis theultimatesuburbanstationwagon,with 4wdforoff-roadandbadweathersecurity. Forthesebuyers,especiallythosewho wanttobuyAmerican.Chedeeisaper- fectfit.Some
88
percentchow$
the
four-dwrbody
ml
offer&by
domestic
competitors.
Cihersprefer
the
poweradvantageJeep's
op
tionalinlinesixoffersover
the
fours
io
com-petingimports(at170hp.the4.0-literout- muscleseventhemoreexpensiveRange
12
Gp.
cbna1lg.hdmlgn
gives
way
acwu
ocw~o
old,
owns
down
to
bumw
Rover's
V8).
CherokeeNagrmeeraccounlliforover
h;df
ofallJeepsales
and,
thoughofferedbyfewerdealers,outsellsFord's Bronco
I1
andrunsneck-and-neckwith Ckvy'sS10Bluer
ibr
segmentleadership.Thecompetitionisn'tconcedingany- thing.though.Within
six
monthsoftheZJ'sdebutinlate1990orearly '91.bothFordandChevywillhavefour-dwnchal- lengers.AndtheJapanesearecomingon evenfaster.withlsuzuputting
GM
V6sintotheTrwper
I1
(whichalreadycomesasa four-door)andMitsubishiworkingupa four-door
V6
Montero.bothfor
'89.
WhenChryslerboughtin.Jeephndits responsetothesethreats.
the
ZJproject.wellinhand.Thenewownersneededonly tothrowPentastardollarsat
it.
Thenew
body
resemblestoday'sbecauseconsumers shownamoreradical,aero-styledprototype preferredthetraditionalshape.Allthe same.theZJhasaclearlyfresher,
more
AUTOWEEKMAY
9.
19x8

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