Initiated in 2008, Deloitte’s longitudinal study o healthcare consumers is designed to provide a comprehensiveview o health care consumerism in the United States, aview that goes beyond the conventional boundaries owhat health and health care are commonly thought toencompass. In addition to the traditional services thatdoctors and hospitals provide, the study’s ramework takesinto account the expanding spectrum o treatment alterna-tives, delivery settings, inormation sources and programsthat are coming into existence to promote wellness andsel-care, address health needs and nance health care.The 2009 survey builds on Deloitte's 2008 survey byexploring consumers’ behaviors, attitudes and unmetneeds in six areas (Figure 1):Wellness and healthy living
Traditional health services
Alternative health services
Highlights o the results are included in this summary.Additional and more detailed ndings are reported inaccompanying charts.
A nationally representative sample o 4,001 Americanadults, ages 18 and older, was surveyed between October2 and 10, 2008, using a web-based questionnaire. Theresults were weighted to assure proper proportionalrepresentation to the nation’s population, as refected inthe U.S. Census, with respect to age, gender, income, race/ ethnicity and geography. The margin o error around theU.S. point estimates is +/- 1.6% at the .95 condence level.The survey consisted o 95 questions, with 42 potentialollow-up questions. English and Spanish versions wereavailable. Participants were asked about behaviors beoreattitudes within each topic area to reduce response bias.Comparisons are made to Deloitte’s
2008 Survey of Health Care Consumers
wherever possible, but dier-ences in question wording and response scales – pursuedin an eort to improve the survey instrument – precludedirect comparison in some cases until those questions arerepeated in uture surveys. Questions rom the 2008 and2009 surveys will be repeated periodically in uture surveysto assess how health care consumerism is evolving in theUnited States.
Figure 1: Zones o Health Care Consumer Activity
Health CareConsumerismTraditionalHealthServicesWellness &HealthyLivingHealthPolicyAlternativeHealthServicesInformationResourcesHealthInsurance
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