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 Warren S. Sukernek
7490 85
th
Avenue SE Phone 206-232-3052Mercer Island, WA 98040 Cell: 206-601-1610E-mail Sukernek@comcast.net Web: http://sukernek.blogspot.com/   http://www.linkedin.com/in/sukernek 
Summary
 
A high energy, results-driven, innovative leader with demonstrated world classinteractive marketing and social media skills. With extensive hands-on expertise indirect response marketing, SEO/SEM, customer acquisition, conversion optimization,online advertising, social networks and word of mouth, I have the unique ability todevelop visionary interactive solutions that yield a high rate of return and success.
Accomplishments
Expertise in online strategic and tactical marketing, best practice digitalrelationship marketing, e-commerce, marketing communications, and leadgeneration.
Strength in developing integrated direct response strategies which incorporatesearch, display, email and social media platforms to maximize customerrelationships.
 
Focused and results driven executive who always developed and implementedmany successful campaigns that achieved budgeted results.
 
A noted blogger,speaker and social media expert who focuses on customer interaction,engagement and content.
 
Adept at understanding and explaining social media as evidenced bySlideshare Presentation of the Day, Tiger Woods before and after and. Become a Twitter Ninja.
 
Developed many successful online initiatives for Microsoft which resulted in significant growth in enterprise technology client acquisitions..
Recognized marketing visionary and industry speaker on subjects such asTwitter, Social Media,and Word of Mouth Marketing.
A member of the Word of Mouth Marketing
Association’s Influencer Task F
orcethat created the Influencer Handbook which defined Influencer Marketing best practices.
Founder and President of Social Media Breakfast Seattle,an organization dedicated to educating the local community on social media strategies andtactics.
Active leader in local marketing community with access to experts and thoughtleaders in Seattle Direct Marketing Association, American MarketingAssociation, National Direct Marketing Association, Word of Mouth MarketingAssociation and New England Mail Order Association. 
Experience
 
Intrepid
 
Seattle, WA March 2010 - Present
 
Executive Vice President of US and APAC
Based on our success at Lift9, we merged with Intrepid, a custom market researchagency. Current responsibilities include leadership of US and APAC based researchteams in the areas of project delivery, social media, vendor management and financialperformance. Integrated social media to be key
differentiator in company’s
productofferings.
Lift9 Seattle, WA September 2010
 –
March 2010
 
Resume of Warren Sukernek Page 2 of 4
Vice President of Social Media and Strategy
Responsible for Sales and Operations of a start-up Social Media Research andAnalytics company. Trained and grew offshore research center to provide bestpractices in listening that lead to actionable results for its clients. Developed allmarketing materials and sales strategies. Negotiated partnership agreements withleading social media providers so that Lift9 would have access to all technologies andbe perceived as an industry leader.
Radian6 Seattle, WA January 2009
 –
September 2010
 
Director of Content Marketing
Responsible for developing, implementing and managing all interactive marketingactivities for the industry leading Social Media Monitoring service organization.Responsibilities include expanding customer relationships and engagement utilizinginbound marketing and social media platforms such as Twitter, Facebook, LinkedIn,blogging, and video.
VML (Wunderman Network) Seattle, WA 2007- 2008
Senior Strategist
Responsible for developing interactive marketing strategy and operational plans forintegrated relationship marketing initiatives at global, regional, and local levels for highprofile technology clients
.
Apply marketing methodologies, testing models, digitalengagements and new concepts to client business problems utilizing best practicerelationship marketing.
Forge campaigns and frameworks to segmented audiences which convert significantly higher than controls.
Identify, develop and implement cost-efficient customer acquisition andcustomer lifecycle management and relationship marketing programs.
Performed social media analysis of MS Windows Embedded ecosystem which resulted in increased efficiency of marketing programs.
Develop positioning and online messaging frameworks that resonate withcustomers via relationship marketing programs and campaigns.
Established email relationship marketing programs that nurture leads andgenerate performance above all client benchmarks.
Implement Marketing automation programs which provide dynamic leadscoring and email cultivation programs.
Noted speaker at Word of Mouth Marketing Association Conference (WOMM-U)
, 
Microsoft Student Partners, and Internet Marketing Conference Vancouver(IMC).
Cruise WestSeattle, WA 2005
 –
2006
 
Vice President Marketing, Sales and Reservations
Responsible for the strategic marketing direction of a $100M small ship cruise line.Developed and managed all aspects
of Cruise West’s marketing programs including:
branding, analytics, direct marketing,creative, website,customer segmentation and modeling, third party agency partners, direct mail, and interactive activities.
In 2006, led Cruise West to the most successful revenue and profit performancein company history and doubled company revenue.
Redesigned website which enabled tracking of all online opportunities withenhanced capabilities and recognized by Marqui as customer of year in 2006.
Implemented the first corporate travel blog and online community site which
 
Resume of Warren Sukernek Page 3 of 4
brought the onboard ship experience online and kept past customers engaged.
Expanded B2B Webinars to utilize as live consumer events which helped toretain business and reduce cancellations. Won Webex Award for mostinnovative consumer use of product 2006.
Utilizing advanced digital marketing strategies
, 
improved online site visits by 50%via aggressive utilization of search engine optimization, PR, and pay per clickads. These programs doubled lead generation efforts that added over $10M inrevenue.
Utilized integrated email marketing programs with traditional direct mail to nurturenew leads and close $2M in incremental revenue.
Implemented Net Promoter Score as major component of company customersatisfaction survey to judge guest loyalty and company health.
Speaker to Seattle Direct Marketing Association on demographic targeting ofBaby Boomers. 
Oriac Design Newton, Massachusetts 2000- 2004
President of a start-up catalog and website.
Initiated all facets of a start-up catalog and internet retailer which resulted in multi-channel sales offerings within five months. Responsible for all branding, campaignmanagement, catalog creative, product sourcing, distribution, fulfillment, marketing,SEO/ SEM and e-commerce activities. An innovative and energetic leader, skilledcommunicator/team builder and adept negotiator.
Increased Revenue/Book 7X within one year.
Improved Circulation Management by increasing response rate by more than ten times.
Won Silver Medal for Best New Business Catalog 2001- The DMA.
Spoke at 2002 Catalog Conference
,“Merchandising
-Know Your Customer - A
Look at Catalogers Uniquely Targeting Demographic Customer Segments”
 
Waltham ChemicalWaltham, Massachusetts 1996 -2000
General Manager of a 175 employee regional consumer servicesfirm.
Responsible for all sales and operations of 10 branch, $20 M nationally recognized,industry leader.
Increased profitability over seven fold and sales by 33%.
Developed several direct marketing initiatives that improved lead generation inboth consumer and business to business product lines
Specified, selected and implemented CRM infrastructure to improve servicedelivery, relationships and profitability.
E
stablished“Green Theme”
 marketing campaign which focused on environmentstewardship that is still in use today.
 
Grew sales by 67% during my tenure.
 
Digital EquipmentShrewsbury, MA 1984 - 1996
Progressive responsibility over twelve years spent primarily in sales and operations fora Fortune 50 technology company. Over 10 years of progressive responsibility inSupply Chain Management and Logistics including leadership of 30 buyers andmaterial planners to exceed all measurements and objectives.
International Business Development Manager 1994-1996
 
Developed many winning campaigns and customized proposals that resulted insales in excess of $100 Million.
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02 / 16 / 2010

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02 / 16 / 2010
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