Description

Preview from THE FACEBOOK ERA: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (Prentice Hall 2009), a newly released book about how social networking sites like Facebook and Twitter are ushering in a new era of business, relationships, and culture, and what companies need to do strategically and tactically to adapt and thrive in this new environment. The last decade was about the World Wide Web of information and the power of linking content pages. Today, it's about the World Wide Web of people and the power of the social graph. We are undergoing a radical transformation as traditional one-sided CRM gives way to bidirectional visibility and access, and an unprecedented degree of trusted online identity and access to people are forever changing human relationships and business transactions. Facebook, Twitter, and LinkedIn are changing everything we thought we knew about sales, marketing, and product development -- and empowering companies with new tools, insights, and ability to transform customers into true partners and your most effective sales force yet. Author Clara Shih created Faceforce, the first business application on Facebook, and is currently Director of Social Networking at Salesforce.com. http://thefacebookera.com