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SONY LAUNCHES NEW BRAVIA® TV LINE-UP
See how color should be with the new
Display by BRAVIA®
Today’s viewers no longer just watch –
they want to live the drama, be part of the crowd,and relive unforgettable moments
with the world within the screen becoming as real astheir own lives. To capture the minds, hearts
of discerning consumers, SonyPhilippines launches its latest BRAVIA® television line-up at Shangri-
La’s Boracay Resort
and Spa, the perfect setting to showcase how color should be. The new line features
Sony’s proprietary TRILUMINOS™ Display technology,
which captures the power of color and clarity in pictures for a truly immersive experience. The new line-up will start being
available in stores this April, with the TRILUMINOS™ Display lines arriving in June.
The new television lines to be launched are
the X9004A, featuring both TRILUMINOS™
Display and the 4K X-Reality Pro picture engine; the W954A/904A, which uses
TRILUMINOS™ and the X
-Reality Pro; the W804A/704A/654A/674A running on X-RealityPro; and the R550A with the Clear Resolution Enhancer.
rior resolution, motion, and functionality have all improved the quality of viewing, butthe 4K resolution display with the 4K X-
Reality Pro and TRILUMINOS™ Display will change
the game in delivering unimaginable depth of color for a truly immersive experience, saidMr.
Yasushi Asaoka, President and Managing Director, Sony Philippines. “Sony has
constantly set the benchmark on delivering the best television experience; this time, we arebringing picture to life with a breathtaking palette of rich, natural colors never before seenon a television. In addition, we have a complete line-up to meet the varying needs of our market
at a price that doesn’t compromise quality with units that utilize the Sony X
-RealityPro engine for our mid-
Transforming Television Technology
Prepare yourself for a color revolution that will change the way you view television forever.
Prior to the TRILUMINOS™, everything was BC: before color the way it should be. As