Developing a website
IVAC - 3 - November 2003
1. Why Should your organisation use the web?
To answer this question you’ll need to think about the following areas:
Who do we communicate with at the moment?
What types of information do we communicate?
How might the web might us communicate more efficiently?
Are there new ways it might help us communicate?
Which are the areas it may not help us
Be aware that
Creating a Web site is easy, but creating a good one is not!For organisations that are about communication a bad Web site is worse than no Web site at all!This is why the planning process is crucial. Creating a web site without knowing how it fits into yourorganisations communication and marketing processes should be avoided.Creating a web site with no planning can be easy, just open up your web design package and start.However, you probably won’t be pleased with the results.
2. Some reasons to use the web
To publicise your service
Many organisations start off with a simple site like an on-line brochure. The site can explainwhat your organisation does and how people can contact you, and should include theinformation that people most often want from you.
Your site is open 24 hours a day; 7 days a week
People can often find it difficult to get to an agency during opening hours. They may beworking or have to care for children, public transport may be poor, or they may have mobilityproblems. A website is available at any time, to anyone who can get to a computer.
You can update information immediately
It can take weeks to design and print a leaflet and leaflets can still turn up years after theyare outdated. Your web site can always hold accurate and timely information.
You may be able to reach people who don’t use your service now
The Samaritans have provided a well-known phone service for many years. They now alsoprovide a service by email, publicised on their website. The organisation has found that 9 outof 10 people who seek help by e-mail wouldn’t use their phone service so they have extendedthe service they provide.
You may be able to link people who would benefit from working together
Using the web people can exchange information and expertise quickly and easily.
You may be able to develop your service