"Human resource management is responsible for how people are treated inorganizations. It is responsible for bringing people into the organization, helping themperform their work, compensating them for their labours, and solving problems thatarise" (Cherrington, 1995, p. 5). There are seven management functions of a humanresources (HR) department that will be specifically addressed: staffing, performanceappraisals, compensation and benefits, training and development, employee andlabor relations, safety and health, and human resource research.Humans are an organization's greatest assets; without them, everyday businessfunctions such as managing cash flow, making business transactions, communicatingthrough all forms of media, and dealing with customers could not be completed.Humans and the potential they possess drive an organization. Today's organizationsare continuously changing. Organizational change impacts not only the business butalso its employees. In order to maximize organizational effectiveness, humanpotential—individuals' capabilities, time, and talents—must be managed. Humanresource management works to ensure that employees are able to meet theorganization's goals.
Creative electronics private limited is the worldwide leader in digital entertainmentproducts for the personal computer (PC) and the Internet. Creative was founded inSingapore in 1981 with the vision that multimedia would revolutionize the way peopleinteract with their PCs. Famous for its Sound Blaster sound cards and for launching themultimedia revolution, Creative is now driving digital entertainment on the PCplatform with products like its highly acclaimed ZEN line of digital audio players. Thecompany's innovative hardware, proprietary technology, applications and servicesenable consumers to experience high-quality digital entertainment-anytime,anywhere. Today, Creative is widely recognized as a global leader for productinnovation in the audio and PDE segments, offering consumers a complete, highquality digital entertainment experience through Creative's hardware, softwareapplications and services. Finding the perfect balance between form and function,Creative strives for every product to be a sensory feast for the eyes and ears.Creative is expanding the power of the personal computer with a wide range of interactive PDE products that comprises MP3 players, portable media centres,multimedia speakers and headphones, digital and web cameras, graphics solutions,revolutionary music keyboards and PC peripherals. The more recent and notableawards include the Consumer Electronics Show "Best of CES" awards for fourconsecutive years for Prodikeys PC and music keyboard (2003), ZEN Portable MediaCentre (2004), ZEN MicroPhoto MP3 player (2005) and ZEN Vision:M MP3 player(2006). The ZEN Micro MP3 player also won the Ziff Davis Media "Best of DigitalLife2004" award.1