GBMP 502Marketing Case Study 2 |Page
Most of the people from all over world consume Coca Cola products. Coca Cola is one of the
world’s biggest manufacturers and distributor of
non alcoholic beverages. Coca Cola Companyaims at refreshing the mind, spirit and body of the consumers worldwide. It manufactures avariety of soft drink products which includes carbonated beverages, coffee, juices and tea.Coke Zero or Coca Cola Zero is one of the products of Coca Cola Company. This product is forthose customers who prefer diet drinks. Coke zero promotes happiness, optimism and healthawareness within the customers. The preservatives and sweeteners used in Coke zero differswith the market. They even launched vanilla and cherry flavors of Coke Zero. Coke Zero is nowalready a favorite product among the youth because it claims the taste of Coca Cola with veryless calories.In this case study we will be discussing about the market analysis, targetmarket, competitive analysis and positioning for Coke Zero.