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Marketing Strategic METRO 2008

Marketing Strategic METRO 2008

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Published by angel_otyi

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Categories:Types, School Work
Published by: angel_otyi on Apr 07, 2009
Copyright:Attribution Non-commercial

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07/21/2013

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MARKETING STRATEGICMETRO CASH & CARRY SUCEAVA
 
CUPRINS 
 
Cuvânt înainte .................................................................................................................. 6
I STADIUL ACTUAL AL CUNOAŞTERII PE PLAN NAŢIONAL ŞIINTERNAŢIONAL
Concepţii de bază ale marketingului strategic
1.1 Evoluţia conceptelor de marketing………..………… ............................................... 81.2. Noţiuni fundamentale în marketing….……............................................................. 121.3. Marketingul firmei….……...................................................................................... 141.4. Bariere în planificarea eficientă de marketing.....……............................................. 191.5. Planul de marketing ………....... .............................................................................. 21
II SITUAŢIA PRIVIND STADIUL ACTUAL DIN ROMÂNIA
Marketingul element al concurenţei
2.1. Marketing şi concurenţa .......................................................................................... 232.2. Concurenţa la nivelul sectorului de activitate .......................................................... 272.3. Politica de preţ un element cheie în marketing ……..... ….….…............................ 44
III
 
METRO CASH & CARRY - TRĂSĂTURI, ANALIZĂ , CONCLUZII
3.1. Scurt istoric ............................................................................................................. 513.2. Misiunea concernului ............................................................................................... 543.3. Obiectivele concernului ........................................................................................... 563.4. Unitatea METRO Cash & Carry Suceava ............................................................... 573.5. Auditul extern al firmei METRO Cash & Carry Suceava ....................................... 603.6. Auditul intern al firmei METRO Cash & Carry Suceava ........................................ 713.7. Analiza SWOT – relaţie între mediul intern şi extern ............................................. 763.8. Formarea strategiei de marketing - METRO Cash & Carry Suceava ...................... 813.9. Analiza alternativelor strategice METRO Cash & Carry Suceava ......................... 833.10. Previziuni de marketing METRO Cash & Carry Suceava .................................... 873.11. Programul de marketing , alocarea resurselor şi controlul ..................................... 88
 
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3.12. Concluzii privind monitorizarea proiectelor actuale / viitor, concurenţa .............. 91
Foreword 
 
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