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Michael Daehn | Marketing Resume

Michael Daehn | Marketing Resume

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Published by Michael Daehn
Michael Daehn | Marketing Resume
Michael Daehn | Marketing Resume

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Categories:Types, Resumes & CVs
Published by: Michael Daehn on Apr 08, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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Michael Daehn
“Michael is a hard worker and has very solid ideas...in website development and marketing.”
Dan Meyer, CEO, Joyce Meyer Ministries
PROFESSIONAL EXPERIENCE
Web Operations Manager, Total Hockey Inc-
2009-Present
Managed strategy for the website with nearly 1 million monthly visitors and $6 million in revenue
In charge of marketing and fulfillment for the ecommerce operations and overseeing staff and managers
Managed a team of 15 people including the Customer Service call center 
Launched a company wide online training curriculum for management and staff 
Oversaw pay per click (PPC) campaigns with a 400% ROI and 6.5 ROAS
Grew social media campaigns through frequent posts and promotions – increased followers by 50%, clicks by 3000%
Oversaw a new site design ensuring proper search engine optimization (SEO) and user experience (UX)
Designed and conducted the first website usability tests for the organization
Web Strategist, Joyce Meyer Ministries
-2007-09
Managed strategy for the website with nearly 4 million monthly visitors and $10 million in revenue
Met regularly with the CEO, CMO and CTO to coordinate and plan organizational strategy on the web
Oversaw search engine optimization (SEO) strategy, including site wide meta data guidelines
Designed and conducted the first website usability tests for the organization
Managed email list of over 500,000 subscribers and implemented the ExactTarget email platform; reduced emaildevelopment time from 3 months to 2 days; designed the monthly email newsletter 
Created and presented web training to key managers and staff 
Developed a social media marketing strategy using Facebook, Twitter, YouTube, Blogs and hired a communitymanager 
Marketing Consultant,
marketingenious LLC 
-
1999-2007
Helped clients build solid marketing strategies online and offline by creating marketing plans, determining competitiveadvantages, designing a brand, implementing promotions, building press relations and market research
Developed and deployed an online marketing university, wrote all texts, syllabi, tests, videos and course materials
Did public speaking as a conference presenter and corporate trainer 
Clients include: Orange County Department of Education, Saint Louis Christian College, BenefitBar, Agrusa’sRestaurant, Treetop Chiropractic, Veterinary Pet Insurance, Nexdesign, Future Focus, Express Mortgage Group
Professor of Marketing and Management,
Concordia University & HOPE International University 
-
2000-07
Taught courses on marketing, advertising, sales promotion, leadership, management, time management and groupdynamics to traditional undergrad and degree completion adult students both online and in the classroom
Designed the syllabi and curriculum to teach dozens of upper level marketing students how to develop an originalidea, conduct market research, and create a marketing plan
Marketing Director,
Stirling Bridge Web Development 
-
2000-01
Performed a corporate SWOT analysis, developed the mission statement and wrote the formal marketing plan
Designed website and process flow for clients, including project development processes and client data miningworksheets, reducing initial client meeting times and costs by 50%
Clients include: Monster.com, Charles Schwab, US Air Force, Terminix, Veterinary Pet Insurance, WebMD
Author 
of 
The Seven Keys to Marketing Genius
,
Internet Marketing for Newbies
,
Marketing 2.0
,
and other titles
EDUCATION
 
330-33-DAEHN (32346)
Michael@MichaelDaehn.com
www.MichaelDaehn.com

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