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Mass CareerCustomization
Introduction to 
 Aligning the workplacewith today’s workforce
 
21st-century knowledge workers.20th-century workplace. (Oops.)
Many of today’s business leaders typify the traditionalworkforce. But the vast majority of tomorrow’s leadersdo not. Tomorrow’s leaders, the knowledge professionalswho will drive business growth through the 21st century,are in ever-increasing demand and ever-decreasingsupply. These are the same professionals who areirreversibly blurring the relationship between workand life—and rede
ning what it means to build asuccessful career.The one-size-
ts-all approach of the traditionalworkplace is
t
ing fewer and fewer. Even baby boomers nearing retirement are looking for optionsto make it a
t
ractive for them to stay engaged.Simply put, the workforce has changed while theworkplace has not.
1
As used in this document, "Deloitte" means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about fora detailed description of the legal structure of Deloitte LLP and its subsidiaries.
 
Business as usual? Not an option.
Business leaders are feeling increasingly disoriented by the e
ects the changing workforce is having onworkplace norms. Companies are responding bymaking incremental changes, but the convergence ofkey workforce trends (along with lots of subplots)demands a more signi
cant, structural response.
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WORKFORCE TRENDS CONVERGENCE
WORKFORCE IN2008AND BEYOND
Increasing impactof technologyChanging expectationsof menEvolving expectationsof Gen X and Gen YShrinking poolof skilled laborChanging familystructuresIncreasing numberof women
KEY TRENDS
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