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Business Ethics Project

Business Ethics Project

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Published by robinkapoor

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Published by: robinkapoor on Apr 08, 2009
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Business Ethics Project
Robin Kapoor,F7, FW-07-09Roll no. - 109
Business Ethics Project
surged over the past quarter-century,significantly reshaping business strategies while exerting a powerful influence on international politics. The impact on business and politics is now widely recognized and generally assumed to be irreversible. Corporations adapt research, production, marketing and service strategies in aneffort to “think global, act local.” National governments grudgingly accept growing constraintson their sovereign scope for unilateral action even as they maneuver for competitive gains fromglobal commerce. These changes supply both the building blocks and much of the driving force behind the emergence of “globalization” as a contemporary phenomenon. Less well recognizedamong the effects of global interdependence is the way traditional boundaries between businessand politics can become blurred, particularly where the growing impact of “foreign” ideas and products raises normative issues in diverse societies around the world.Does the advent of globalization portend the formation of a global society? Societies develop ona foundation of shared values that shape the structure and supply the bonds necessary for collective human interaction. The nation-state system imposes political boundaries on populations around the globe, dictating with varying degrees of success the rules that organize behavior within national borders. Societies may be coterminous with these national boundaries, but they can also be sub national or supranational in scope.Accelerating the pace of global change, modern international business techniques are quicklyoutdistancing the ability of traditional political mechanisms to control external impacts onnational populations. Economic, social and cultural patterns are being altered by globalcommerce, often without the considered assent or even the consciousness recognition of the people most affected. Who is deciding the direction of these changes and what values areguiding the objectives?The modern world demands quick answers to increasingly complex questions. As interconnectedevents rush past, few decision makers can afford the luxury of considered reflection.International business embodies this reality, confronting both growing challenges andRobin Kapoor,F7, FW-07-09Roll no. - 109
Business Ethics Project
opportunities created by recent globalization trends. Calls for greater corporate socialresponsibility, sparked by the increasing impact of international business, place a particular  premium on executive decision making. This textbook encourages development of a personalvalue framework that can help guide decisions on international business issues whilesimultaneously exploring the extent of current global agreement on core value principles.Scandals periodically erupt in the media that focus renewed attention on business ethics.However, these incidents seldom reflect difficult ethical dilemmas. Whatever the technicalarguments about legal culpability, most reported business scandals represent actions the perpetrators surely knew were improper but decided to take anyway, either rationalizing their decisions or simply expecting not to get caught. Preventing or punishing such misdeeds falls tocorporate governance and management, or civil and criminal law. The real task for businessethics is to assist individuals with more common but also more difficult “best choice” judgments, where good moral arguments can be marshaled to support alternative courses of action. These types of ethical dilemmas are especially frequent for international companiesdoing business in complex cross-cultural environments.Ethics involves a reasoned search for the value framework that should be used to judge andguide action. Formal theory provides valuable intellectual insights that enrich and elucidate thistask. However, the opaqueness of theoretical formulas can also lead people to associate ethicswith abstractions too idealistic to apply in everyday life. This gap in perception must be bridgedthrough an approach to applied ethics that can encourage and facilitate consciously normativedecision making. The expanding scope and influence of international business underline the practical importance of developing skills in applied ethical analysis among current and future business leaders.Robin Kapoor,F7, FW-07-09Roll no. - 109

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