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Marketing Strategies – The #1 Mistake in Small Business Marketing Part 2

 
 
 
 
 
Jane Out of the Box

by Jane Out of the Box

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In Part 2 of this three-part article series, I’ll show you how you can use the Concept Statement you developed in Part 1 — along with a brief questionnaire — to conduct what market research professionals call a Concept Test. It’s a tool used by Fortune 500 Companies to help ensure success for their new products and services, and you can do it yourself at a fraction of the cost.

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04/08/2009
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