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Cadbury -5star

Cadbury -5star

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Published by Arpita
This document is about cadbury 5 star
This document is about cadbury 5 star

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Published by: Arpita on Apr 08, 2009
Copyright:Attribution Non-commercial

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04/03/2015

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PROJECTPRO
 
 JECTONONADVERTISINGADVERTISINGRESEARCHRESEARCH STUDY OF CADBURY STUDY OF CADBURY 5 STAR CHOCOLATE5 STAR CHOCOLATE
 
About the Company
Cadbury started in
1824
when
John Cadbury
opened ashop in
Birmingham
selling cocoa and chocolate.
Cadbury today is a leading global confectionerycompany with an outstanding portfolio of chocolate,gum and candy brands.
On 7 May 2008, the separation of Cadburyconfectionery and Americas Beverages businesses wascompleted creating Cadbury plc with a vision to be theworld's BIGGEST and BEST confectionery company.
 
Corporate History
In
1831
, John started manufacturing
drinking chocolate andcocoa
, laying the foundations of the Cadbury business as it isknown today.
In 1969 Cadbury merged with Schweppes – the owner of the worldfamous Schweppes Indian tonic water – to create CadburySchweppes.
These two great household names merged in
1969 to form
Cadbury Schweppesplc. Since then they have expanded their business
In 2000 Cadbury acquired Hollywood, a leading French chewinggum and confectionery brand.
In 2003 for $4.2 billion (£2.7m), making Cadbury the leading world-wide confectionery company and the world’s number 2 in chewinggum.

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