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Fresh Tilled SoilBy: Timothy Lupo
How to Use Social Media to Build A Strong Online Presence in Google
It is important to build a strong online presence, whether you are an individual or an or-ganization. Your online presence is essentially your online “image” and it’s vital to main-tain a positive one. Have you ever Googled your name to see what comes up in thesearch results? If you haven’t you may be in for a surprise... could there be late nightparty pics you don’t want your boss to see? a report or website that slanders your com-pany name? Possibly... go and Google your own name and/or company name rightnow... (I’ll wait).Now that you Googled your name/company name what results come up? Hopefully ifthere are in fact search results in correspondence with your name/keyword they are allgood ones. If not, don’t panic this post will help you address these issues as well.Now that you know what results appear for your name/company name, in relation to theall mighty and powerful Google you can get started building a strong image for yourself.It’s important to create informational pages about yourself and/or your company that willrank well in Google. For all you marketers out there, think of this as brand management.The first results page on google is essentially your brand image and/or your “customers”first impression of you. Listed below are some great websites that typically rank verywell in Google and will help you build a strong, positive online presence... and in thecase (hopefully not) that there are negative pages about you or your company the qual-ity pages you create will push the negative pages down the ranking in Google.Below aresocial media websitesthat, if optimized correctly, rank very well in Googleand can help you build a strong “identity” (hopefully on the first results page ofGoogle)...Facebook: (http://www.facebook.com/)This is a great website, where you can create either a page for yourself or your com-pany. It’s a great way to connect with people, old friends and individuals who share com-mon interests. When you search for your name/company name in Google this page willusually appear in the top search results.
 
Flickr: (http://www.flickr.com/)This is a photo-sharing website and is a great way to share images of your organization,employees or even yourself and your life. It’s a great way to control what information/im-ages individuals see. Make sure you optimize your images and your account name withrelevant titles & tags that relate to the keywords you are trying to rank well for in Google.LinkedIn: (http://www.linkedin.com/)This is a professional networking website. It allows you to upload professional informa-tion about your education, work experience and make connections with individuals inyour industry. You can create company profile pages in LinkedIn, which is another ad-ded benefit for creating a strong professional image.Myspace: (http://www.myspace.com/)This is a popular social networking website for everyone. The creation of a webpage onthis site will allow you or your company to manage content, information and create net-works of friends who share in common interests.Scribd: (http://www.scribd.com/)This is an online book, presentation and document sharing website. You can easily up-load original documents of your own. Remember to optimize your document and addyour name/company name to your profile and documents so Google indexes theseterms.Twitter: (http://twitter.com/)This is a social blogging website, allowing users to create real-time updates. You canfollow individuals that you like and have friends that can follow you. Create an accountfor yourself or your company and optimize it around keywords that you are trying to rankwell for in Google.Remember it takes time for Google to index these sites and it will take time for thesepages to make their way to the top of the search results. Some sites index more fre-quently than others. Scribd and Twitter accounts are typically indexed by Google in amatter of days and others may take longer. Also, optimize all your webpages with relev-ant keywords you want to rank well for. Now it’s time to start creating someprofiles/pages... so that you can build a strong online presence for 2009.
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