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FACET BV, Supporting Small Enterprises P.O.Box 190, 3700 AD Zeist, The NetherlandsTel.: +31 (0)30 6933766 Fax.: +31 (0)30 6923936E-Mail: info@facetbv.nl Internet: www.facetbv.nl
Finance\savings.doc
FACET BV 2000 © Savings Mobilisation 1
SAVINGS MOBILISATION
 
1. THE CONCEPT OF SAVINGS
 In most societies people are highly conscious of money and assets and continually strive to maximisethem in one way or the other. A means to retain money or to accumulate wealth is through savings.Domestic savings are common around the world. They constitute an important mechanism for basicsurvival of poor people since it provides security for the family. Savings also provide an importantsource for a country's future investment, which is essential for its economic development and growth.Domestic savings can be considered as whatever people can put away after meeting their basic livingexpenses. Abstaining from consumption or deferring consumption is one way of saving. Savings maybe kept in cash or in kind. Another form of holding a stock of savings is by acquiring andaccumulating assets. Such assets can take the form of e.g. livestock, as grain stores or jewellery. It isnot always easy to classify a certain expenditure or non-expenditure as savings, consumption orinvestment. Gold earrings for instance can be considered simultaneously as savings andconsumption. A marginal farmer may save to buy an oxen and a plough, but these savings can at thesame time be considered as an investment if he is then in a position to sharecrop more land. Theseexamples demonstrate that the concept of savings cannot be defined unequivocally and can as suchbe interpreted in different ways.People save for different reasons. Some people save in order to better their conditions in the futureby investing the savings into higher earning assets. Other people save in order to be able to deal withunforeseen problems in the future. Yet others may save so as to meet social obligations, such asweddings, funerals, dowry and/or recurrent cultural festivities and to enhance their social standing inthe community. People may also save to start a business venture. It has been widely acknowledgedthat personal savings constitute the major single source of private investment in the informal sector.People do not necessarily save through the formal financial institutions. They may save money orvaluables and store those at home, put them in the custody of friends or relatives or place them withshopkeepers or alternatively pawnbrokers. A globally widespread and prominent type of associationis the Rotating Savings & Credit Association (ROSCA). These traditional informal savingsassociations are found in most developing countries in both rural and urban areas. They areparticularly important in many parts of Africa and Asia. In Africa they are known as
susus, tontines,stockfels, upatu 
and in some parts of Latin America
pandero.
 A ROSCA is based on the following basic principle: the members contribute a fixed amount into apool and the total amounts are distributed to each member at fixed intervals on a rotating basis. Forthe first member to receive the funds, the money can be considered as a loan, whereas for the last itis more a matter of receiving savings. ROSCA's usually have a fairly homogeneous composition.Their membership is small, the result of self-selection, and based on mutual trust, which minimisesthe risks involved. ROSCA's can be neighbourhood-based, workplace-related and community-based.
 
 
FACET BV, Supporting Small Enterprises P.O.Box 190, 3700 AD Zeist, The NetherlandsTel.: +31 (0)30 6933766 Fax.: +31 (0)30 6923936E-Mail: info@facetbv.nl Internet: www.facetbv.nl
Finance\savings.doc
FACET BV 2000 © Savings Mobilisation 2
There are various types of ROSCA's. Some of them are originally intended to save in cash or in kindin order for members to assist each other in case of emergency or to distribute the accumulated itemsin a rotating order. Other ROSCA's have moved into insurance or the provision of social services as asecondary function, others again perform credit-related functions. One can distinguish between twoprincipal types of ROSCA's
1
:
ð
ROSCA: 
The money is put up daily, weekly or monthly and the distribution takes place at theend of the month or the year.
ð
ASCRA: 
Accumulating savings and credit association; the sums collected are invested or on lentagainst interest during the cycle, thus yielding a net return to members' savings: the contributionscan also be used to finance a collective activity of common concern.Informal methods of saving play an important, often indispensable role in developing countries,especially when credit is difficult to obtain. Apart from ROSCA's, many societies have burial or funeralassociations, where members contribute money, food or gifts regularly or as and when required.
2. FACTORS INFLUENCING SAVINGS' BEHAVIOUR
 Depositing money in a savings account with a financial institution is by no means the only form ofsaving. It may not necessarily be the best and it is certainly not the most common form of saving. Thesavings mode that people opt for and the savings pattern they display are influenced by a number offactors.These include:
Incomegeneration
 A key determinant of a person's capacity to save. People's propensity to save variesconsiderably. Personal savings are positively related to income levels. Consequently, people'scapacity and willingness to save grows as their income increases. There is growing evidence,however, that poor people's capacity to save is much more than was commonly recognised.The realisation that poor people can and indeed do save has prompted several micro and smallenterprise programmes, to incorporate savings mobilisation as an essential component intoprogramme design.
Macro-economicenvironment
An important determining factor in savings patterns. Whether savings are made in real assetsor in monetary form depends primarily on the degree of monetisation of the economy. Themonetary form of holding wealth or capital formation, which a household chooses, depends onthe return, the risk, the convenience and the flexibility or liquidity of the alternative investmentopportunities. When there is a high rate of inflation and little market integration (economic
1
There exists a big diversity in ROSCA's. One could further distinguish between:i.
rotating savings association 
: each member pays a fixed amount at regular intervals; one memberreceives the total amount at a given time; when the cycle ends a new cycle begins;ii.
rotating savings and credit association 
: each member pays a fixed amount at regular intervals and partof the contribution is allocated to one member at a time; another part is put into a general fundfor loans;iii.
non-rotating savings association: 
each member pays a fixed or variable amount at regularintervals. The contributions are deposited and paid back to the individual at the end of thestipulated period;iv.
non-rotating savings and credit association 
: each member pays a fixed or variable amount atregular intervals. The income generated by the association (from contributions, interest, fees,etc.) are put into a fund, which may be utilised for loans, insurance or social services.
 
 
FACET BV, Supporting Small Enterprises P.O.Box 190, 3700 AD Zeist, The NetherlandsTel.: +31 (0)30 6933766 Fax.: +31 (0)30 6923936E-Mail: info@facetbv.nl Internet: www.facetbv.nl
Finance\savings.doc
FACET BV 2000 © Savings Mobilisation 3
instability), households, in particular poor households, would prefer physical assets to monetarysavings
2
.
Interest rate
Individuals deposit their savings in cash with financial intermediaries principally on the basis ofthe interest rates that they are offered. Low interest rates discourage savings in financialinstruments. Presumably the real interest rates (interest rate minus the inflation rate) and notthe nominal interest rates are decisive, especially when conditions of high inflation prevail. Lowinterest rate on deposit savings coupled with a high rate of inflation (thus a negative real interestrate) has often been an obstacle to savings mobilisation.
Confidencein financialinstitutions
 Confidence is the basis of any financial transaction. People are normally very cautious in lettingothers have their money. Women in particular have limited experience in the confidentiality ofan institution and may feel very uncertain about how reliable banks are in keeping financialdetails confidential. Another aspect that relates to confidence in banks concerns a commonexperience with banks that capture rural savings, usually invest these funds in the urban areas,hence the funds are not utilised for and do not benefit the local communities.
Accessibility 
Accessibility of the financial institution is an equally important factor in the promotion of depositsavings. When bank branches are located near market places and operate at convenient hours,savings will be attracted. The higher the bank density and the more extensive its branchnetwork, the greater the potential for mobilising savings.
Range ofservices
Most banks offer the poorer groups only savings instruments with long periods of notice forwithdrawal and often do not allow them to use the savings account as security against a short-term loan. The possibility of having quick access to savings when investment opportunitiespresent themselves or when one is short of cash is one of the basic needs of a saver. Theexisting financial institutions usually do not fulfil this need sufficiently. Similarly, high transactioncosts like fees and charges related to opening and maintaining a savings account influence thenet return of savings. When the transaction costs are too high, including the costs incurred bygetting to and waiting at the bank, small depositors become discouraged. Experience hasshown that the needs of (rural) savers focus on savings instruments that offer security,convenience, ease of deposit, ready access to money and an overall positive real return. Suchsavings opportunities and incentives would increase the willingness of savers to use financialinstitutions, which would thus be both to the advantage of savers as well as institutions.
3 RATIONALE FOR SAVINGS MOBILISATION
Local resource mobilisation is increasingly seen as a prerequisite to sustainable development. Moreand more, it even constitutes a precondition to receiving donor assistance
3
. Tapping the savingspotential of people is an important source for local investment. At present, many organizations payconsiderable attention to the mobilisation of personal savings, especially in credit-relatedprogrammes. Linking savings mobilisation to credit delivery and recovery is regarded as an essential
2
The accumulation of savings in the form of real assets binds resources that are needed for economicdevelopment. It is also not ideal for the one who saves because real assets are not liquid.Nonetheless, the more common the usage of a certain real asset as a store of value, the more liquid itbecomes (when it is considered a medium of exchange, which is the case with e.g. livestock). Anotherdisadvantage of holding savings in real assets is that no interest is earned. Precious metals forexample are liquid assets almost everywhere, but do not earn interest. Further, assets are risk-proneto theft, death of animals and deterioration of stored commodities.
3
In order to avoid a "donor-driven credit push", many externally funded credit programmes must firstshow a savings generation potential; the ratio of savings to credit funds determines the externalfinancial assistance.
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